C。 One article, one title
It is shortly after the “classified title time” that “one article one title area” appeared。 With the improvement of the way of communication, as well as a series of major events and changes around the world, the amount of news coverage in the newspaper is increasing。 And people are more and more urgent to know much more information。 Therefore, People began to write titles for every piece of news to get the main point of the news quickly。(Zhang Study 201)
In summary, English news headlines have experienced a long process from scratch。 This is a process of self-improvement。 In this process, the major newspaper presses pay more attention to the writing of news headlines, and strive to make it more vivid and concise, more in line with the readers’ psychology, and more equipped with news value。
3。 The Functions of English News Headlines
As people often say, a good headline is half of the story。 Good title should be concise and comprehensive。 It is like a pair of eyes, which can convey emotions。 If the title is great, the news will be powerful; if the title is bad, the news will be powerless。 There being many kinds of English newspapers in different styles, in order to remain invincible in the competition, the newspaper presses are always doing everything possible to highlight the news headlines and strive to make headlines both clear and eye-catching。(Liu 27)论文网
The role of the title, summed up, mainly showed in four aspects:
A。 Generalize the gist
A good headline can better generalize the gist of a news story with the most specific, accurate, and concise words。 With the guidance of terse headlines, readers who live a busy life can quickly get the news that attracts them。 And this is the primary task of English news headlines。
B。 Comment and evaluate
Sometimes the headline is used to make comment and evaluation, exerting an effect of spin control。 It is obliged to point out the real implication of news content, and help the readers to comprehend and appreciate the contents in a valid way。
C。 Attract readers’ eyeballs
A good headline can be used to attract readers’ eyeballs。 Most time readers will choose to do selective skimming on the headlines—stop to finish what interests them and skip what looks wearisome。 A marvelous headline is always eye-catching and fascinates readers deeply。
D。 Beautify the layout
A headline should beautify the layout。 A printed page filled with news articles without elaborate titles lacks unity and coherence。 Delicate headlines, which appear in various form and typefaces, can make the whole layout more delightful and vigorous。
Besides, headlines are also used to maintain the emotions containing in the news, set the tone for the whole article, suggest the importance of the news, enhance the appeal of newspapers and so on。
4。 The Types of English News Headlines
A title is the eye of the news。 A good title can not only extract news content but also make simple comments on news to attract readers’ further interest。 In order to write news headlines well, we must first clarify the classification of news headlines。
4。1 Phrase title
The phrase title is short and forceful。 It can give people a deep impression, which often appears in a magazine or some soft news。 The key to write the phrase title is to use the refined words to summarize the most important content in the news report。 Although two or three
words cannot fully express the content of the article, it can grasp the essence of the text。