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Abstract With the development of economy and society, e-commerce that is based on internet technique emerges and develops. E-commerce mode has many advantages, such as 24-hour opening, low cost and providing novel style and abundant types. In addition, tradition mode——physical store mode cannot get rid of itself disadvantages, such as limitation of opening time and high cost. Thus, more and more people prefer shopping online. Shopping online is beneficial to consumers. Consumers can get information through website and decide purchase behavior without considering time limitation. E-commerce breaks through production and circulation mode of traditional commerce and trade, surpasses space-time concept, omits the disadvantage of hierarchical operation channel.26093
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Therefore, the paper mainly researches the impacts of e-commerce on physical stores on basis of researching and analyzing students’ preference for buying clothes online in Jiangsu Normal University. The paper analyses and compares the advantages and disadvantages of two modes——e-commerce mode and physical store mode to help readers profoundly know those two modes.
Key words: e-commerce impact physical stores
摘 要随着经济和社会的发展，依靠互联网技术的电子商务出现并取得发展。电子商务模式有许多优点，例如，24小时营业，低成本，提供新颖的款式和丰富的种类等。此外，传统模式，即实体店经营模式不能摆脱自身如经营时间的限制和高成本的缺点。因此，越来越多的人偏爱在网上购物。网上购物对消费者是有利的。消费者可以通过网站获取信息并决定购买行为，而不考虑时间限制。电子商务突破传统商业和贸易生产和流通模式，超越时空概念，规避了层级渠道销售的缺点。
因此，在研究和分析江苏师范大学学生偏爱在网上购买衣服的基础上，本文主要研究电子商务的发展对实体店产生的影响。为了帮助读者全面地了解这两种经营模式，本文分析和比较了电子商务模式和实体店模式的优点和缺点。
毕业论文关键词：电子商务 影响 实体店
Contents
Abstract i
摘要 ii
Chapter One Introduction 1
1.1 Problems of buying products in physical stores 1
1.2 Significance of solving problems of buying products in physical stores 1
1.3 Aims of research on impacts of e-commerce on physical stores 2
Chapter Two Literature Review 3
2.1 Online consumer behavior 3
2.2 Superiority of e-commerce 3
2.2.1 Transaction convenience 3
2.2.2 Lower cost 4
2.2.3 Adequate trading time 4
2.3 Effects on physical stores 4
Chapter Three The Research Method 6
3.1 Data collection 6
3.2 Descriptive analysis 7
3.3 Comparison between e-commerce mode and physical store mode 11
Chapter Four Results and Discussion 13
4.1 Summary of findings in students’ preference for shopping online 13
4.2 Prospect of e-commerce development 14
Chapter Five Conclusion 15
5.1 The research conclusion 15
5.2 Implication 16
5.3 Limitation of research 17
5.4 Recommendation for future research 18
References 19
Appendix 20
Impacts of E-commerce on Physical Stores——Take the Students’ Preference for Buying Clothes Online in Jiangsu Normal University as an Example