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This paper intends to explore the phenomenon of violating cooperative principle in TV talk show especially based on domestic talk show Intimate Talk with Li Jing（《非常静距离》） and find out causes and effects of it.
The present study tries to help learn the Cooperative Principle better from an opposite perspective and hopes to help audience enjoy the program better and attract the attention to the TV talk shows.
2 Literature Review
2.1 Cooperative Principle
Herbert Paul Grice, philosopher of language, proposes The Cooperative Principle on his work Logic and Conversation in 1975. He presents that in our daily communication there exists the cooperative principle. The Cooperative Principle contains four maxims. They are the maxim of quantity, the maxim of quality, the maxim of relation and the maxim of manner. (Grice, 2002)
The maxim of quantity is that what you say should have enough information and should not have more information than is required. The maxim of quality is that you cannot say what is false and cannon say what lacks evidence. The maxim of relation is that what you say need to be relevant. The maxim of manner is that speaking need be clear, brief, orderly and perspicuous and avoid obscurity, avoid ambiguity. Furthermore, Grice concludes some situation in which speakers violate the Cooperative Principle. First, speaker tells lie. Second, speaker announces he cannot obey the maxims. Third, speaker faces the dilemma that he should violate one maxim to obey another. Four, speaker violates the maxim deliberately and wants to deliver conversational implicatures. (Grice, 2002)
Jin Ling and Zhu Shenhai have discussed that flouting the four maxims of the Cooperative Principle results in humor. They hold the views that understanding of conversational implicature, deictic words, speech act and premise can bring deviation and dislocation, which will contribute to the effect of humor. (Jin, Zhu, 2004).
2.2 Pragmatic Studies on TV Talk Show
Ma Linlin has ever discussed the use of rhetoric of host on the basis of TV talk show—Intimate Talk with Li Jing. She holds that a host needs good language literacy that influences the quality of a TV program. It benefits the program when a host uses rhetoric appropriately and consciously. (Ma, 2011). Therefore, if hosts apply the knowledge of pragmatics effectively, the quality of TV talk shows will be improved and audience will enjoy programs better.
Wang Shan combines both qualitative and quantitative method to analyze the features of the opening section, the body part and the ending in TV talk show Intimate Talk with Li Jing under the framework of conversation analysis. She holds the view that Intimate Talk with Li Jing is a high-quality talk show relying on Li Jing’s great fame and distinctive personality and good arrangement of the program. (Wang, 2011)
2.3 Studies of the Cooperative Principle in TV Talk Show
Liu Dan combines situational context and cultural context in TV talk show to discuss how the Cooperative Principle is applied under the restraint of different contexts and she combines two side--host and guest to study the use of the Cooperative Principle in order to help audience understand and enjoy better conversation of TV talk show. (Liu, 2011).