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Abstract With the development of high technology, the mobile phone has become an indispensable tool for college students to communicate with family members and friends. In this paper, the author takes the students of Jiangsu Normal University as the research objects to investigate into students’ mobile phone consumption. Adopting the sampling method, the author puts out questionnaires to poll college students using mobile phones and finds that factors such as pragmatic mentality, conformist mentality, show-off mentality and students’ desire to keep up with the Joneses have influenced the students’ purchase of mobile phones. Among them, pragmatic mentality plays a certain role in the consumption of mobile students and shows a healthy consumption concept. But other three mentalities have bad impacts on students which show their wrong consumer concepts that are awful to their mental health. With this research, the author wishes to contribute to the study of contemporary college students and to help them to have the right values and to establish correct consumption concepts .Further more, the author hopes that the research will help to reduce the burden of the students’ families and to construct a conservation-oriented society. 31838
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Key words: college student mobile phone consumer psychology
摘要随着高新技术的日益发展，手机已经成为大学生和家人以及朋友通讯中不可或缺的工具。本论文以江苏师范大学学生为研究对象来调查大学生手机消费情况。此研究采用问卷调查法研究方式，作者通过设计问卷并对大学生手机消费行为进行随机的问卷调查研究，得出实用心理，从众心理，炫耀心理和攀比心理对学生的手机消费产生影响。其中,实用心理在学生的消费心理中占有一定的比重，体现了健康的消费心理，而从众心理，炫耀心理和攀比心理是错误的消费观念，会对学生的成长造成伤害。通过该研究，作者希望能够促进当代大学生研究，引导大学生树立正确的价值观和科学的消费观，同时希望通过该研究能够帮助减轻大学生父母的经济负担，并有助于建立节约型社会。
毕业论文关键词：大学生 手机 消费心理
Contents
Abstract 2
摘 要 3
Chapter One Introduction 1
1.1 Background of research 1
1.2 Purpose and significance of research 1
1.3 The main contents of the research 3
Chapter Two Literature Review 4
2.1 Research on mobile phone consumption 4
2.2 Research on consumer psychology. 4
Chapter Three Methodology 6
3.1 Research questions 6
3.2 Objects of study 6
3.3 Research method 6
3.4 Design of the questionnaire 7
Chapter Four Results and Discussion 9
4.1 Pragmatic mentality 9
4.2 Conformist mentality 10
4.3 Show-off mentality 11
4.4 The desire to keep up with the Joneses 12
Chapter Five Conclusion 14
5.1 Major findings 15
5.2 Limitations 15
5.3 Prospects of research 16
References 17
Appendix 18
Effects of Psychological Factors on Students’ Mobile Phone Consumption
Chapter One Introduction
1.1 Background of research
The 21st century is the information age, and information and communication is always indispensable to people’s life. The mobile phone has had a tremendous impact on today’s life, and it is very common for college students to buy mobile phones, and the mobile phone has become an indispensable tool in their communication with family members and friends. As we all know, the Apple mobile phones are very popular today and most students are using the Apple mobile phones. So the Apple has accounted for the largest market share. However, some students who have been restricted by their own economic conditions can not afford to buy expensive phones, so some high quality and inexpensive brands become their first choices, such as Xiaomi, htc, oppo etc.