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外国人与中国人的互动模式已经日益与世界绝大部分国家间的互动模式一样接近了。可是，无论我们设立了多少合资公司，无论多少的中国学生去了海外深造，我们始终不会完全抛弃传统文化中固有的价值观，行为规范，处事态度，和道德准则。中国人始终站在自己的角度来观察世界。
因此，如果我们希望避免因文化差异带来的冲突，与外商更加顺畅地进行商务往来，理清什么是中西方的商务礼仪文化和分辨两者的区别，是至关重要的。本文在引入中西方礼仪了解、基本的文化背景差异之后，将从见面寒暄、用餐礼仪、商务会议及礼品赠与这几个方面来深入对比研究中西方商务礼仪文化差异。最后指出，在文化多样性的背景下，我们应该面对现实，克服交际障碍，实现通畅而又有效的跨文化交际和商务往来。期望读者在跨文化交际中能够知己知彼，求同存异，有效沟通。
毕业论文关键词：中西文化，商务礼仪，差异分析
CONTENTS
Acknowledgments i
Abstract ii
摘要 iii
1 Introduction 1
1.1 Study of Chinese Business Etiquette 1
1.2 Study of Western Business Etiquette 3
2 Some Basic Cultural Differences 4
2.1 Inpidualism versus Group-Centeredness 4
2.2 Mianzi ― Face 6
2.3 Guanxi ― Connections versus Competition 7
3 Differences between Chinese and Western Business Etiquette in Different Subjects 9
3.1 Meeting and Greeting People 9
3.2 Banquet Etiquette 11
3.3 The Business Meeting 13
3.4 Gift-Giving 14
4 Conclusions 16
Bibliography 17
1 Introduction
Business Etiquette is standard of behavior formed by a long-term business activity. It has special both internationalism and nationalism so that it plays an important role in business conclusions. It represents not only the companies but also the countries. It widely ranges from dietary habit to business relationship building, even to the diplomatic relations building.
With the course of globalization, the connections between variety cultures have been increasingly intensified. Nowadays people live in a ‘global village’. In today’s world, because of the enormous cultural persity, more and truer intercultural communication has occurred. With improving communication technologies and transportation, increasing foreign trade, intercultural contacts have become increasingly common for us. Businessmen of different cultural backgrounds, world views and senses value may inevitably encounter consequent misunderstandings and conflicts arising in cross-cultural communications, which causes the complexities of business etiquette.
Take Chinese and Western countries for example, with the background of different cultures, Chinese civilization and western civilization are completely different two kinds of civilizations. Compared to western culture, China culture has a long and profound history. On the contrary, westerners created a splendid civilization in a pretty short time. Chinese cultural spirit takes Confucianism as the core heart, while westerners put the Christianity and heroic first. (see Wang,2009)
In order to find out solutions and the strategies to avoid the misunderstandings and conflicts, to effectively engage in international business activities, to achieve communicative efficacy, businessmen from different backgrounds should do research into different cultures, acquire a better understanding and abundant knowledge of expertise and skills applying in multicultural communication.
1.1 Study of Chinese Business Etiquette