Carolyn Samberg

The English scholar Carolyn Samberg，in the article Brand Leadership at Stake: Selling France to British Tourists, considered that the visitor handmade plays an quite essential role in the development of tourism industry for a country. In her paper, Carolyn Sumberg thought that because of the deliberate subscription which has been made before by the Spanish trip board. English tourists prefer choosing Spain to France as their goal holiday destination and holidayresort in ten years recently. In the purpose to maximize Spain's charm for the othes, the Spanish go past board taken on translation a man of letters to draw for other countries, the Spanish visitor board employed translation bookman to interpret viewing publicities with serious consideration of the wanting of the travel publicities.

The foreign researchers pointed out above have identified the significant role played by the traveler majors figured by sight spot presentations and have discussed about the translation of sight spot presentations from the ways of contrastive, sociolinguistics text broken down and genre analysis.(Reiss,1984:55) However, on account of the lack of studies with especial mention in the terms of the translation of scenic-spot introductions between Chinese and English, it would be essential to contain the researches in the terms of this topic guided by Chinese academic.