An Analysis of Chinese Internet Buzzwords from the Perspective of Sociocultural Environment Abstract With the rapid development of the Internet, the number of Chinese Internet buzzwords increases dramatically recent years. Buzzword, a word or phrase that becomes very popular for a period of time, may still have the full meaning when used in certain contexts.71023

As a variety of Internet language, Internet buzzwords also have the same relation to society and culture. The relationship between language, society and culture arouses disputations of Chinese and western philosophers and linguistics. Language, society and culture are so closely intertwined. Language is used to maintain and convey culture and cultural ties. One’s sociocultural value shapes his thoughts as well as identity, and thus influences his behavior and the use of language.

This thesis firstly introduces the definition of buzzword, its relation to society and culture as a variation of language, and some background, which includes review on the study of literature findings and Chinese Internet buzzwords development. The relationship between language, society and culture is explained thoroughly with the combination of certain Chinese Internet buzzwords. The analysis is in progress from different perspectives: globalization, identity, socialization and new media culture.

Basing on the above background information, this thesis further explains the importance of studying language with the consideration of society and culture, and facilities a better understanding towards Chinese Internet buzzwords. 

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Keywords: Internet buzzwords; Internet community; social identity; new media culture

从社会与文化角度分析中国网络热词

摘  要随着近几年互联网的快速发展，我国的网络流行语不断涌现并急剧增长。热词是指在某段时间流行起来的一个词或一个短语。虽然本身简短精炼，热词在特定的语境中仍可能有完整的意义表达。

网络热词是网络用语的一种。与网络用语一样，它与社会及文化密切相关。语言、社会与文化三者之间的关系一直是中外哲学家和预言家们热切讨论的问题。三者之间紧密相连，难以分隔。语言是维持与传承文化的纽带。一个人的社会语言观会构建他的思想，塑造他身份认同并因此影响他的行为举止与语言习惯。

本文首先介绍热词的定义，及其与社会、与文化的联系。然后回顾东西方文献对其联系的发现，介绍中国网络热词研究的发展过程，通过这些背景知识的研究来详尽解释一些中国网络热词和其背后的社会文化内涵。在具体分析时，本文将从全球化，身份认同，社会化及新媒体文化等角度来切入说明。

学习对应的社会文化是学好一门语言的基石。在上述的知识基础上，本文帮助学习者对中国网络热词的理解

毕业论文关键词：网络热词；网络社群； 社会身份；新媒体文化

 Contents

1. Introduction 1

1.1 The definition of buzzword 1

1.2 The purpose and significance of the research 1

1.3 The background of the research 1

1.4 The organization of the thesis 2

2. Literature review 3

3. The relationships between language, society and culture 5

3.1 Language, society and culture 5

3.1.1 The definitions of language, society and culture respectively 5

3.1.2 Language and society