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摘要：本课题为“银丹心泰滴丸”药品广告片设计与制作，课题主要内容是通过一系列动画广告设计，采用多种多媒体表达方式，将动画，图像，艺术字，视频，声音等多媒体信息进行整合和主题展现，对银丹心泰滴丸进行介绍、宣传，使大量消费者了解其产品品牌，推广其预防和治疗心、脑、血管疾病的良好功效。42333
本人对产品针对的疾病的剖析、药品的成分和药效、药物的临床分析、广告投入、市场分析以及发展趋势进行分析。
首先碰到的问题是对产品的了解不够全面，网站只是对药物作了简要的说明，并没有具体地强调它的药效程度，只展示了外壳包装，并没有展示内部，所以本人找到了类似的产品，认识了滴丸的特点，并且收集并调查分析银丹心泰滴丸有关的信息，比如产品品牌、产品介绍、产品包装、产品特点、产品成分分析、药理学特点、安全性研究、临床应用、预防作用、产品发展现状等等。
其次为如何达到传递信息给消费者的目的，本人选择的广告设计表达形式为Flash动画，Flash广告跨媒体性强，但制作、改动成本低廉。设计药品广告最重要的是，从尊重客观事实出发，设计出能够表达银丹心泰滴丸的实际功效的广告。
毕业论文关键词： Flash广告；设计；制作；动画；图像
"Yindanxintai Diwan" Drug Advertising Design and Production
Abstract: This topic is "Yindanxintai Diwan" drug advertising design and production, the main task is using a variety of multimedia expression, animation, images, art, video, sound and other multimedia information of integration and the theme of the show through a series of cartoon advertisement design, yindanxintai Diwan was introduced, publicity, so a major number of consumers know the brand of the product, promotion of prevention and treatment of heart, brain, vascular diseases in the good effect.
I analyze products for the analysis of the disease, the composition and efficacy of drugs, drug clinical analysis, advertising investment, market analysis and development trends and so on.
First problem is that the product is not comprehensive enough, the drug on website made brief explanation, did not specifically emphasized the extent of its efficacy, only to show the packaging shell, and does not show it’s internal, so I found similar products, understanding the characteristics of dropping pill, collecting and surveying analysis of yindanxintai Diwan related information, such as the product brand, product introduction, product packaging, product characteristics, product composition analysis, pharmacological properties, safety research, clinical application, preventive effect, product development present situation and so on.
Followed by how to achieve the purpose of passing information to consumers, I choose to express the form of advertising design for Flash animation, Flash advertising cross media, but production, change of the cost is definitely low. Design of drug advertisements are the most important, starting with respecting the objective facts, designed to express the actual efficacy of advertising of yindanxintai Diwan.
Keywords: Flash advertising; Design; Production; Animation; Image
目录
摘要 i
Abstract i
目录 iii
1 绪论 1
2 “银丹心泰滴丸”药品广告片设计与制作的可行性分析 3
2.1