摘要：甜品这一饮食类别的出现不仅展现出人类对于自然食材的探索和运用突破，同时开启了美食的新世界。不同于必不可少的一日三餐，不受时间、地点拘束的自由餐饮形式也越来越跳脱出大众视野。抓住年轻消费者眼球的不仅仅只有甜品美观多变的外表，多元化的甜品店空间也是大众争相追捧的新视角。本文通过对消费者购买行为的细化分析，研究在市场细分下如何设计出既满足消费者的感官体验，也能够满足现代消费娱乐的乐趣体感空间。结合多元化甜品空间的实际案例分析，研究新式多元化甜品店的空间流线关系，以及不同于常规甜品单一销售模式的附加性功能带来的改变。设计是以人为本，随着大众对餐饮形式的需求越来越高，设计也需要跟进时代的脚步。76296

毕业论文关键词：多元化；空间流线关系；附加性功能；体验

Discussion on space’s persification design of dessert shops-In the “Magic Square” chocolate workshop as an example

Abstract：The advent of desserts has not only shown a breakthrough in the exploration and use of natural ingredients,but also opened a new world of good food。Different from the essential three meals a day,free from the restrictions of time and place,the form of dining also jumps more and more out of the public view。It is not only the beauty and variety of desserts that attract young consumers’ eyes,but also the space of persified desserts is also a new angle of view for the masses to pursue。In this paper,through the detailed analysis of consumer purchasing behavior,we study how to meet the consumers’ sensory experience in the market segmentation,and also to meet the modern fun entertainment space。Based on the actual case analysis of persified dessert space,this paper studies the spatial streamline relationship of the new persified dessert shops,and the change of the additional function which is different from the routine dessert single sale mode。Design is people-oriented,with the public demand for food and beverage forms higher and higher,the design also needs to follow the place of the times。

KeyWords：Diversification；Spatial streamline relation；Additional sexual function；Experience 

目录

一、绪论          1

（一）研究背景    1

1、研究的目的和意义    1

2、国内外发展情况   1

（二）研究方向    2

二、甜品店的概念界定和分类      3

（一）甜品店概念的界定     3

（二）分类及品牌案例分析   3

三、消费者购买行为在甜品店设计中的导向性因素    4

（一）消费者购买行为四大因素   4

1、文化因素  4

2、社会因素  4

3、个人因素  4

4、心理因素  4

（二）消费者购买行为对“魔方”巧克力工坊设计方向的影响 4

1、年龄层面趋向年轻化 4

2、经济大环境、文化层次的提升影响需求多元化  5

四、多元化甜品空间内容及流线的分析    6

（一）多元化甜品空间形成的主要影响因素  6

1、心理因素对多元化空间设计的影响  6

2、消费者的感官对多元化空间设计的影响   6

（二）影响甜品空间转变其他因素 6

1、餐饮空间市场娱乐化、多元化  6

2、中外交流趋势  6

（三）多元化空间流线的相关案例分析    6

五、“魔方”巧克力工坊设计解析   9

（一）“魔方”工坊设计过程    9