毕业论文

打赏
当前位置: 毕业论文 > 文献综述 >

用户忠诚的影响因素文献综述和参考文献(4)

时间:2021-05-04 17:11来源:毕业论文
[ ] 菲力普科特勒.营销管理(第10版).中国人民大学出版社.2001:42-58. [ ] Westbrook R A. Value-percept disparity: an alternative to the disconfirmation of expectations theory of consum

[ ] 菲力普科特勒.营销管理(第10版).中国人民大学出版社.2001:42-58.

[ ]  Westbrook R A. Value-percept disparity: an alternative to the disconfirmation of expectations theory of consumer satisfaction [J].Advances in Consumer Research, 1983, 10:256-261.

[ ]  Zeithaml V A. Consumer perception of price, quality and value: a means-end model and synthesis of evidence [J].Journal of Marketing, 1988, 52(3):2-22.

[ ]  Woodruff. Consumer value: the next source for competitive advantage [J].Journal of The Academy of Marketing Science, 1997, (25):2-8.

[ ]   BLACKWELL S A, SZEINBACH S L,BARNES JH. The Antecedents of Customer Loyalty [ J].Journal of Service Research, 1999,1(4): 362~375.

[ ]  Williamson O E. Public and private bureaucracies: a transaction cost Economics perspective [J]. Journal of Law, Economics and Organization, 1999, 15 (1):306~342.

[ ]  Jackson B B. Build customer relationships that last [J]. Havard Business Review, 1985, 11(12):120-128.

[ ]  Klemperer P. Markets with consumer switching costs [J].The Quarterly Journal of Economics, 1987, 102(2):375-394.

[ ]   Jones M A, Mothersbaugh D L, Beatty S E. Why customers stay: measuring the underlying dimensions of service switching costs and managing their different strategic outcomes [J]. Journal of Business Research, 2002, 55(6):441-450.

[ ]  Fuentes-Blasco M, Saurab I, Berenguer-Contrí G, Moliner-Velázquez B. Measuring the antecedents of e-loyalty and the effect of switching costs on website. Service Industries Journal. September 2010;30(11):1837-1852.

[ ]  Yung-Shen Y. Can perceived risks affect the relationship of switching costs and customer loyalty in e-commerce?. Internet Research. May 2010;20(2):210-224. 

[ ]  Porter, M.E. (1980). Competitive strategy. New York: Free Press.

[ ]  Edward M, Sahadev S. Modeling the Consequences of Customer Confusion in a Service Marketing Context: An Empirical Study[J].Journal of services research,2012,12(2):127-146.

[ ] Jeffrey Rohlfs. A Theory of Interdependent Demand for a Communications Service[J].The Bell Journal of Economics and Management Science,1974,5(1):16-37.

[ ]  Katz M.L., Shapiro C..Network Externalities, Competition and Compatibility [J].American Economic Review, 1985,75(3):424-440.

[ ] Farrell J., Saloner G. .Standardization, Standardization, Compatibility, and Innovation[J]. Rand Journal of Economic,1985,16(1):70-83.

[ ] 杨颖辉,薛伟贤. 论网络外部性[J]. 重庆工商大学学报(社会科学版),2003,(4).

[ ] 帅旭,陈宏民. 市场竞争中的网络外部性效应:理论与实践[J]. 软科学,2003,(6)

[ ]  Kim S, Son J. OUT OF DEDICATION OR CONSTRAINT? A DUAL MODEL OF POST-ADOPTION PHENOMENA AND ITS EMPIRICAL TEST IN THE CONTEXT OF ONLINE SERVICES. MIS Quarterly . March 2009;33(1):49-70.

[ ]  Chiu, C. -M., et al. Exploring inpiduals’ subjective well-being and loyalty towards social network sites from the perspective of network externalities: The Facebook case. International Journal of Information Management (2013).

[ ]  孔令,耿禧则. 关于B2B服务品牌忠诚度的研究[J]. 贵州商业高等专科学校学报,2012,(2).

[ ]  林中燕.基于互联网的网络外部性分析[J]. 石河子大学学报(哲学社会科学版),2010,(2).

[ ]  帅旭,陈宏民. 转移成本、网络外部性与企业竞争战略研究[J]. 系统工程学报,2003,(5).

[ ]  曹俊浩,陈宏民. 基于双边市场的B2B垄断平台自网络效应强度研究[J]. 现代管理科学,2010,(6).

[ ]  赵良杰,武邦涛,陈忠,段文奇.感知质量差异对网络外部性市场结构演化的影响[J]. 系统工程理论与实践,2011,(1).

[ ] 张安伟. 基于用户感知价值的移动支付接受度研究[D].北京邮电大学,2012. 用户忠诚的影响因素文献综述和参考文献(4):http://www.youerw.com/wenxian/lunwen_74780.html

------分隔线----------------------------
推荐内容