When interacting with people, Chinese always try to protect both their own face and other people’s face. They always disparage themselves and elevate others. Even if when they have to criticize people, they will compliment them first and then point out their shortcomings. The Chinese face value has been well observed for thousands of years just because of “礼”, an ideology advocated by Confucianism and deeply influencing Chinese people. In accordance with this doctrine, people should be self-restrained and considerate and loving one another. “Li” refers to right conduct in maintaining one’s place in the hierarchical order. “Li” is now used by the average Chinese to mean decorum. One important way to be decorous is to accept and respect each other to preserve face. In this way, they can maintain harmonious relationships with other people. 从面子看美国与中国的文化差异(3):http://www.youerw.com/yingyu/lunwen_17365.html