摘要随着国民经济的又好又快发展，物流企业不断发展壮大，并逐渐被社会各界所关注。中国自加入WTO以来，物流产业也逐渐融入国际市场。但总的来说，我国物流业的发展仍处于成长阶段。面对竞争激烈的国际市场，我国中小型物流企业欲求得发展，需努力提升其核心竞争力，创造出自己的优势和价值。本文采用调查法和案例法，首先论述我国中小型物流企业发展的现状，从而引出企业核心竞争力的内涵，接着对我国中小型物流企业核心竞争力做出综合评价，最后结合具体案例-韵达快递，较为详细的阐述了韵达快递目前的经营状况与存在的问题，在分析的基础上寻求提升其核心竞争力的方法。86431

毕业论文关键词：物流企业；核心竞争力；韵达快递

Research on the core competence of small and medium sized logistics enterprises

Abstract With the good and fast development of the national economy, logistics enterprises continue to grow and develop, and gradually being concerned by the community。 Since China joined WTO, logistics industry is gradually integrated into the international market。 But in general, the development of China’s logistics industry is still in the growth stage。 In the face of fierce competition in the international market, for the small and medium-sized logistics enterprises development, they need to improve their core competitiveness so as to create their own advantage and values。 The passage uses survey method and case method, firstly, the present situation of the development of small and medium sized logistics enterprises in our country is discussed, which lead to the core competitiveness of enterprises。 Then the evaluation of the core competitiveness of small and medium sized logistics enterprises in China, finally combined with the specific case-yunda, the current operating conditions and problems of yunda are described in detail and on the basis of the analysis, the methods to improve its core competitiveness are found。 

Keywords: logistics enterprises; core competitiveness; yunda

目 录

0 引言 1

1 中小型物流企业发展的现状 1

   1。1 中小型物流企业的鉴定 1

   1。2 我国中小物流企业的优势 2

   1。3 我国中小物流企业面临的挑战 3

2 中小型物流企业核心竞争力的评价 4

   2。1 核心竞争力的含义 4

   2。2 核心竞争力的特点 5

   2。3 影响核心竞争力的因素 5

   2。4 培育中小物流企业核心竞争力的必要性 6

   2。5 提升中小物流企业核心竞争力的方法 7

2。5。1 提高物流业务运作能力 7

2。5。2 提高物流资源整合能力 7

2。5。3 提高物流服务能力 8

2。5。4 提高物流信息技术运用能力 8

2。5。5 提高物流品牌塑造能力 9

2。5。6 提高物流市场营销能力 9

3 我国中小型物流企业核心竞争力案例分析—韵达快递 9

   3。1 韵达快递概况与背景介绍