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摘要 随着电子商务不断加快推陈出新的步伐，许多企业逐渐加入竞争电子商务范畴。针对现代人的快速生活要求，迅速将货物送达客户手中将会是各大电商抢占龙头的重要衡量指标之一，对于电子商务是否能够持续高歌发展，关键在于能否在最优成本条件下准时送货上门。由于我国的物流技术起步晚、现阶段的发展水平低，物流基础设施相对落后，尽管物流的支柱作用日益凸显，在支撑电子商务高速成长的物流配送环节中，存有许多空间尚待改进。本文将展开讲述电子商务与物流配送的依存关系，并以京东商城的自建物流体系为例，在指出其物流模式存在的问题基础上，提出其在选择和自身规模相符的物流模式时，京东商城需要考虑的影响要素和基本流程。再者，综合考虑电商企业内外部的影响因素，并在对内部和外部要素进行评估之后，依据评价的结果选出与之匹配最优化的物流模式。最后，在自建物流配送模式的研究基础上，主要针对京东商城物流模式的发展现状和企业发展目标做出详细的研究，并对其现有的单一自建物流配送模式做出评估，分析其物流模式的不足之处，以及在此基础上对其进行改进。4507
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关键词：电子商务；物流配送；京东商城
Abstract
As e-commerce constantly accelerating pace of innovation, more and more enterprises to join the competition in the field of e-commerce, which is why e-commerce impact on every corner of the world. But despite the pivotal role of logistics has become increasingly prominent, due to China's logistics technology started late, low level of development at the present stage, the logistics infrastructure is relatively backward, with the support of the rapid development of e-commerce logistics and distribution sectors is still holding many deficiencies still room for improvement. Throughout our major business enterprise, business development smoothly fierce momentum, no not the logistics technology development, high level of service, but rather a lack of logistical support that can not be timely delivery business, we want to develop really difficult, so that their own struggling even bankruptcies. This article describes the interdependence expand e-commerce and logistics, we put forward the basic process and influencing factors in the choice of electricity supplier companies consistent with its own logistics model, you need to consider. Secondly, it introduces the consideration of business enterprise logistics mode selection and external environmental factors, through internal and external factors to evaluate and choose the best model based on the results of the evaluation. Moreover, focusing on Jingdong Mall logistics model development situation and business development goals to study, analyze the existing lack of a single self-built logistics and distribution patterns, as well as on the basis of the existing logistics model improvements.
Key words：E-commerce；logistics and distribution；Jingdong Business
目 录
摘 要…Ⅰ
Abstract…Ⅱ
一、 电商环境下的物流配送发展现状 1
㈠电子商务现状1
㈡电商环境下的物流配送现状1
二、自建物流配送存在的问题—以京东为例5
㈠案例背景5
㈡京东商城的自建物流配送存在的问题5
三、京东商城自建物流体系优化策略…8
㈠ 合理优化订单短板 …8
㈡多方合作建设全国性物流网络体系…8
㈢提升服务增强客户体验9
四、结语…9
参考文献…10
致 谢…11
电子商务环境下的物流配送研究--以京东商城自建物流为例
一、电商环境下的物流配送发展现状
（一）电子商务发展现状