摘要传统的家装行业鱼龙混杂，各方的利益关系难以协调，伴随着商业模式竞争日趋激烈，家装市场已成为我国互联网行业的一块巨大蛋糕，而互联网家装这一模式必将成为未来家装行业发展的趋势。88907

本文在分析了国内互联网家装行业的发展现状和良好发展前景的基础上，选择中国互联网家装企业三大模式——平台式家装企业、自营式家装企业和家装门户网站进行对比研究，发现不同模式的优缺点；然后根据笔者在我国领先互联网家装平台兔狗科技的亲身实践，采用案例分析法，从价值构成、服务创新与增值、企业关系网络、组织结构和盈利模式等方面对兔狗科技的商业模式进行分析；最后结合前文三大模式的对比分析结果，对兔狗科技的商业模式及互联网家装行业未来发展趋势创新提出了建议。

毕业论文关键词：互联网家装；商业模式；商业模式创新；兔狗科技

Research on Business Model Innovation of Internet Home——Take CityTogo for Example

Abstract: Good and evil people mixed up the traditional decoration industry, the interests of the parties relationship coordination, with the increasingly fierce competition in business model, has become China's Internet industry holds the market a huge cake, the Internet an outfit that model will become the trend of the development of the industry in the future home outfit。

Based on the analysis of the domestic Internet home decoration industry development present situation and good prospects for development, on the basis of the choice of China's Internet home outfit enterprise three modes - platform home outfit, proprietary type decoration enterprise web portal and home outfit comparison research, find the advantages and disadvantages of different patterns; Then according to the author in the platform of China's leading Internet home outfit rabbit dogs the hands-on practice of science and technology, using case analysis, from the composition of value, service innovation and value-added, enterprise network, the structure of the organization and the profit model of rabbit dogs the business model of science and technology are analyzed; The analysis results of above three modes, the rabbit dogs the business model of science and technology and the Internet home outfit industry puts forward some Suggestions for the future development trend of innovation。

Key words: internet home improvement; business model;core competence; Business model innovation ;CityTogo

目录

1 引言  3

   1。1研究的背景源Q于D优G尔X论V文Y网wwW.yOueRw.com 原文+QQ75201`8766 及意义  3

   1。2研究的主要内容  3

   1。3拟解决的主要问题  3

   1。4研究方法及基本框架  4

      1。4。1研究的方法  4

      1。4。2论文的逻辑思路  4

2 文献综述   5

   2。1商业模式概述与互联网企业概念  5

2。2 互联网家装的发展现状研究  6

      2。2。1传统家装行业的困局  6

      2。2。2互联网家装发展的利好环境  8

3 互联网家装行业商业模式分析   8

   3。1 商业模式分析 8

   3。2不同商业模式的对比分析   9

4 兔狗科技的商业模式分析及创新  12

   4。1兔狗科技的商业模式分析  12

4。1。1 价值构成分析 12

4。1。2 服务创新与增值分析 13

4。1。3 企业关系网络分析 14

4。1。4 组织结构分析 15

4。1。5 盈利模式分析 16