摘    要 近年来，互联网的不断发展极大地提升了信息传播的速度和广度，同时也冲击着传统以书本为载体的知识传播方式，基于互联网的知识传播方式也因此快速发展。问答社区作为知识共享的平台，为人们的交流和学习提供了更加方便的渠道。随着用户知识产权意识的提高以及知识变现观念的出现，付费问答成为趋势，越来越多的人愿意参与社区活动并为所需的内容付费。对用户付费的影响因素进行研究，对于帮助付费问答社区运营商更好地发展平台有着重要的作用。90235

  论文首先选取相关热点事件作为案例，分析问答社区用户的使用动机，以指导付费问答社区用户付费动机的研究；通过用户访谈收集用户信息，分析归纳出7个用户付费动机；然后以付费动机为参考进行问卷设计，用于研究影响用户付费的因素，通过对数据进行分析，最终得到6个影响用户付费的因素。最后通过对结论的总结，为付费问答社区运营商提出改进的意见。

Abstract In recent years, the continuous development of the Internet has greatly improved the speed and extended the breadth of information dissemination as well as impacted the traditional way of knowledge transmission which books serve as the carrier therefore Internet-based knowledge dissemination develops rapidly。 As a platform for knowledge sharing, Q & A community provides convenience for exchange learning。 With the improvement of users’ awareness of intellectual property right and the emergence of the concept of knowledge realization, paid Q & A has become a trend that more and more people are willing to participate in community activities and pay for the required content。 Researches on the factors that affect the payment of users have an important role in helping the Q & A community operators to better develop their platforms。

This thesis chooses the relevant hotspot events as cases to analyze the motivations of Q & A community users。 First of all, collect user information through interviews in order to analysis and summarize seven user pay motivations。 Secondly, use the pay motivation as a reference for the questionnaire design so as to discuss six factors that affect the user payment through data analysis。 Last but not least, make conclusions and offer proposals for the paid Q & A community operators。源Q于W优E尔A论S文R网wwW.yOueRw.com 原文+QQ75201,8766

毕业论文关键词：付费问答； 使用动机； 付费动机； 影响因素

  Keyword: pay for Q & A； using motivation；  pay motivation；  affecting factors

目    录

摘    要 2

Abstract 2

1。引言 5

1。1研究背景 5

1。2研究内容与研究方法 5

1。3研究目的及意义 6

1。4创新点与局限性 6

1。4。1创新点 6

1。4。2局限性 6

2。文献综述 7

2。1关于问答社区的有关研究 7

2。2关于问答社区用户行为的有关研究 8

2。3关于付费动机的有关研究 9

2。4研究中存在的问题 9

3。问答社区用户使用动机的案例分析 10

3。1“您的人生还有什么买不起的？”