摘 要 由于网上交易的商务形式逐渐普及，线上交易越来越频繁，随之欺诈现象也层出不穷，使得电商平台生态系统的信用环境成为人们日渐关注的重点，让人们对电商平台生态系统网上交易存在不信任感，担心受骗，损失钱财。因此，信用问题成为阻碍我国电商交易模式继续稳健向前发展的关键因素之一。信用是市场经济的基石，无论是传统的商务活动，还是新型的电商平台生态系统活动，只有做到诚信交易，市场经济才能更好的发展。本文以电商平台生态系统的信用作用为研究点，以发展最早，目前制度较为完善，用户使用最为普遍的电商平台——淘宝网为例，在分析我国现有电商平台生态系统信用评价体系存在的问题的基础上，通过身份认证、交易主体评价信用度、交易金额等方面提出相关的解决对策，以完善现有的电商平台生态系统信用评价体系。90427

The online trading business has gradually spread, online transactions have become increasingly frequent, with fraud phenomenon also makes the platform ecosystem emerge in an endless stream, the credit environment has become the focus of people more and more attention, so that people on the business platform ecosystem online transactions exist distrust, fear of being cheated, loss of money。 Therefore, the credit problem has become one of the key factors restricting the continued development of China's electricity supplier transactions。 Credit is the cornerstone of the market economy, whether it is a traditional business activities, or a new ecosystem of electronic business platform activities, only to do good faith transactions, the market economy can be better development。 In this paper, the credit business platform ecosystem role as the research point to the development of the earliest, the current system is relatively perfect, users use the most common electricity supplier - taobao。com platform as an example, based on analyzing the existing business platform ecological system of our country credit evaluation system problems, through the identity authentication and transaction subject evaluation of credit, the transaction amount and put forward relevant countermeasures, in order to improve the existing business platform ecosystem credit evaluation system。

毕业论文关键词:  电商平台生态系统 ； 信用评价体系 ； 淘宝网 

Key words：  Electronic business platform ecosystem ；Credit evaluation system；Taobao 

目  录

摘要 1

引   言 1

1  信用评价体系的概述 2

1。1  电商平台生态系统在中国的发展状况 2

1。2  信用评价体系的含义 2

1。3  信用评价对电商平台生态系统的重要性 3

2  信用评价对电商平台的作用源Q于W优E尔A论S文R网wwW.yOueRw.com 原文+QQ75201,8766 —以淘宝网为例 4

2。1  淘宝网简介 4

2。2  淘宝网的信用评价体系介绍 4

2。3  信用评价体系存在的缺陷 6

3  对现有电商平台生态系统信用评价体系的改进建议 8

3。1  买卖双方实名认证的完善制度 8

3。2  将交易金额归入信用评价体系中 8

3。3  加强法律法规的建设，提高交易者的信用意识