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摘要随着国家“走出去”战略实施以来，海外并购正逐渐成为我国企业获取资源、提升技术和管理水平、增强国际竞争力和扩大市场的一种重要途径。2014年第三季度，民营企业海外并购的交易数量是国有企业的两倍还多，显然民营企业成为我国企业海外并购的一支生力军。但因文化风险导致的并购失败不在少数，而西方对海外并购的文化风险研究也早就盈篇满籍，从另一个侧面说明了在海外并购中重视文化风险的必要性。本文对民营企业海外并购文化风险的特征和产生的原因进行分析，同时以动态的文化融合替代传统的文化整合，主要通过动态融合模式对民营企业遇到的文化风险进行控制，并结合案例进行实证分析。47013
Since the national strategy of "going out", overseas mergers and acquisitions in China is playing an important role in obtaining resources, enhancing the level of technology and management, enhancing the international competitiveness and expanding market for enterprises. The third quarter of 2014, the number of private enterprises overseas mergers and acquisitions’ transactions is more than two times as the state-owned enterprises. Private enterprises have become a new force obviously. Although the failure of M & A caused by cultural risk is not a few, the research on the cultural risk of overseas M & A has a lot, which from another side shows the necessity of attention to cultural risk in overseas mergers and acquisitions. This article carries on the analysis to the private enterprises overseas M & a culture of risk’s characteristics and causes. And let dynamic mixing culture integration instead of traditional cultural integration. Mainly through dynamic mixing culture integration to control cultural risk of private enterprises, and combined with case analysis.
毕业论文关键词：民营企业； 海外并购；文化风险
Keyword: Private Enterprises; Overseas Mergers and Acquisitions; Cultural Risk
目 录
1．引言 5
1.1选题背景和意义 5
1.2研究内容 5
1.3研究方法 5
1.4本文创新点 6
2．文献综述 6
2.1关于海外并购的相关理论 6
2.2关于文化风险的相关理论 6
2.2.1文化风险的国外研究 6
2.2.2文化风险的国内研究 7
2.3 企业文化整合的相关研究 7
2.4 文献综述小结 8
3.海外并购文化风险产生的原因 8
3.1文化风险 9
3.2海外并购文化风险特征 9
3.3海外并购文化风险产生的原因 9
4．传统海外并购文化风险控制：文化整合 11
4.1传统的文化整合模式 11
4.2传统文化整合模式的缺点 12
5.文化风险控制新模式——基于动态的文化融合模式 12
5.1信息收集，了解并购双方的文化差异和冲突 13
5.2文化审视，做好文化差异评估 13