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摘要随着信息技术的飞速发展，以互联网为媒介的电子商务活动正在全球范围内兴起，在很多领域里都得到了广泛的应用，被看成是未来全球商务活动的主流。电子商务的快速发展，让国内的不少中小民营企业受到了冲击，同时也认识到电子商务相对于传统商务模式的种种优势，认识到电子商务已成为企业发展的必由之路。但是，由于互联网，电子商务尚且属于较为新兴的行业，对于中小企业发展电子商务的研究还较为有限。47834
本文通过文献分析和案例分析，对中小民营企业进行线上品牌推广措施进行探究。文章分析了互联网环境下消费趋势的变化，以及这些变化带个中小企业的挑战。同时，在这样的大环境下，一些先行企业的推广措施具有很大的借鉴意义。本文通过对超人品牌的研究，分析它在线上进行品牌推广的具体措施。在此基础上，本文对中小企业进行线上品牌推广提出具体的建议，以帮助中小企业推进良好的品牌建设，促进其健康发展。
Abstract： With the rapid development of information technology, the Internet as a medium of e-commerce activity is on the rise worldwide, in many areas have been widely used, is seen as the future of the world's major business activities. The rapid development of e-commerce, so many domestic small and medium private enterprises by the impact, while recognizing the many advantages relative to traditional e-commerce business model, recognizing that e-commerce has become the only way for enterprise development. However, thanks to the Internet, e-commerce industry, yet it belongs to relatively new, small and medium enterprises for the study of e-commerce development is also relatively limited.
Through literature analysis and case studies for small and medium private enterprises to explore online branding measures. This paper analyzes consumer trends in the Internet environment changes, and these changes with the challenges of small and medium enterprises. Meanwhile, in this environment, some of the first companies to promote measures have major implications. In this paper, through the study of Superman brand analysis of specific measures to promote the brand was on his line. On this basis, the paper online branding small and medium enterprises make specific recommendations to help them to promote good brand, and promote their healthy development.
毕业论文关键词：电子商务； 中小民营企业； 线上转型；品牌建设
Keyword: e-Business；Small and medium enterprise；Online Transition；Brand building
目录
第1章绪论 21
1.1研究背景及意义 21
1.2研究内容 21
1.3 研究方法 21
第2章互联网发展对中小民营企业的影响 22
2.1 消费趋势的变化 22
2.1.1新的消费群体 22
2.1.2 消费行为的变化 23
2.2技术革新所带来的变化 23
2.2.1 沟通方式的变化 23
2.2.2支付方式的变化 23
第3章中小民营企业在现阶段发展过程中的问题 24
3.1 发展现状 24
3.1.1 增幅明显下滑 24
3.1.2 增长潜力下降 24
3.2 面临的问题 24
3.2.1 中小民营企业受电商冲击严重