旅游消费偏好与大学生旅游产品开发研究
摘要：旅游消费偏好对大学生旅游产品开发意义巨大。根据对学院200名大学生关于旅游消费偏好的调查，发现了大学生旅游者旅游六要素“食住行游购娱”六方面的旅游消费偏好及旅游产品开发存在的问题：特色美食少及专门的美食之旅路线稀缺；经济型酒店安全性、舒适性及卫生状况一般；旅游交通基础设施滞后；旅游景点过度开发及吸引力不强；旅游纪念品缺乏特色；娱乐活动较少及宣传不到位。对此提出相应的对策即开发特色性美食与设计专门的“美食之旅”路线；加强卫生监管及做好预防工作；完善交通；适度开发和增强旅游景点的吸引力；设计有特色的旅游纪念品；增加娱乐活动及做好宣传以推动大学生旅游产品的开发。74202
毕业论文关键词：旅游消费偏好，淮阴师范学院，大学生，旅游产品
Abstract：Tourism consumption preference is of great significance for the college students' tourism product development。According to 200 college students in Huai yin Normal University on the preference of tourism consumption survey and found that the college students who of the six elements of tourism:food,accommodation,transportation,attractions,shopping and entertainment of the preference in tourism consumption。 Plus,there are some problems in university students' tourism product development。And it's less food and specialized tourist route;hotel's comfort and health situation;bad traffic;excessive development of tourist attractions and not strong appeal;no connotation of tourist souvenirs;less entertainment and inadequate propaganda 。So it makes some targeted solutions for tourism enterprises and institutions to promote the development of university students' tourism produces。And it's that the development characteristics of food and Special Gourmet Tour Route Design; strengthen health supervision and do a good job of prevention; improve the transportation; moderate development and enhance the attraction of the tourist attractions; design characteristics of tourism souvenirs; increase recreational activities and do a good job in the publicity 。
Keywords：tourism consumption preference, Huai yin normal university,college students,tourism products
目 录
1 引言 3
2 旅游消费相关概念的界定 3
2。1 旅游消费 3
2。2 旅游消费偏好 3
2。3 旅游消费偏好的特征 4
3 大学生旅游消费偏好的调查与分析 5
3。1 调查方法和数据采集 5
3。2 调查结果分析 5
4 基于旅游消费偏好的大学生旅游产品开发存在的问题 10
4。1 特色美食少及专门的美食之旅路线稀缺 10
4。2 经济型酒店安全性、舒适性及卫生状况一般 10
4。3 旅游交通基础设施滞后 10
4。4 旅游景点过度开发及吸引力不强 10
4。5 旅游纪念品缺乏特色 11
4。6 娱乐活动较少及宣传不到位 11
5 基于旅游消费偏好的大学生旅游产品开发对策