摘要：在全球经济发展形式较为严峻的今天，就业似乎成为每个即将毕业的大学生所面临的最大难题，而不断改变的社会环境，也在加剧这个问题所带来的困扰。本研究的目的是在互联网+已经逐渐成为各个行业发展所必不可少的新模式的背景下，对致使大学生创新创业成功的主要因素进行分析与讨论，阐明自己的想法并提出假设。对有针对性的样本运用问卷调查法收集数据，利用SPSS 22。0对收集的数据进行描述性分析、单变量回归分析、多元回归分析，进而得出社会与学术、政治与制度、互联网技术、经济等是影响创业成功的关键因素，并且影响程度由高到低。此次研究争取为创业者提供较为准确以及实用的意见与建议，努力搭建一个能够使创业者通向成功的桥梁。82263

毕业论文关键词：创新创业；互联网+；大学生；数据分析；关键成功因素

An Analysis of the Key Factors Affecting the Success of College Students' Innovative Entrepreneurship Projects under the Background of Internet

Abstract ：In today's form of global economic development, employment seems to be the biggest problem faced by every college student who is graduating, and the ever-changing social environment is exacerbating the problems。 The purpose of this study is to analyze and discuss the main factors that lead to the success of innovation and entrepreneurship of Internet, and to clarify their own assumptions and make assumptions in the context of the Internet + which has become an indispensable new model for the development of various industries。 The data were collected by the questionnaire, and the descriptive analysis, univariate regression analysis and multiple regression analysis were used to analyze the data collected by SPSS 23。0。 Then, the factors such as social academic, political system, Internet technology and economy were the key factors that affect the success of entrepreneurship, and the degree of impact from high to low。 The study seeks to provide entrepreneurs with more accurate and practical advice and advice, and strive to build a bridge to enable entrepreneurs to lead to success。

Key Words ：Innovation；Entrepreneurship；Internet +；Data Analysis；Project Engineering；Key success factors

目 录

一、研究背景 1

（一）研究动机 1

（二）研究目的和意义 1

（三）研究流程 2

二、文献综述 3

（一）基本概念介绍 3

（二）相关研究内容 3

三、研究模型与假设 5

（一）研究的途径与手段 5

（二）研究设定因素 5

（三）研究内容及对象 5

1、研究方法与内容 5

2、研究对象 6

（四）研究假设 6

四、研究设计与研究方法 7

（一）研究分析方法 7

（二）数据收集 7

（三）数据输出结果分析 8

1、基本情况调查 8

2、信度检验 9

3、因子降维分析 11

五、研究过程与结果