摘    要近年来，由于经济全球化的影响和人们对生活水平质量要求的不断提高，使我国国内消费群体对海外进口产品的需求不断增长，跨境进口零售电商就在这样的环境下开始迅速发展，并经过近几年的发展和探索形成了各具特色的商业模式和供应模式。89756

跨境进口零售电商行业规模的快速发展导致国内对于供应链管理的水平没有及时跟上，多元化发展的商业模式和供应模式使得跨境进口电商平台的供应链也呈现出复杂化的趋势，导致企业对供应链的管理难度升级。本文通过总结现有的文献资料中对跨境进口零售电商行业的整体描述，并运用内容分析法去印证和分析我国跨境进口零售电商行业的发展现状和存在的诸多问题，通过SCOR供应链运作模型对行业内主要的商业模式进行对比分析研究和对上游供应模式的探究，找出了存在于行业中的一些短板，并针对这些短板为我国跨境进口零售电商平台提出了一些可行的优化建议。

In recent years, due to the impact of economic globalization and people's quality of life requirements continue to improve, so that China's domestic consumer groups on the growing demand for imported products, cross-border imports of retail electricity in such an environment began to develop rapidly, And after several years of development and exploration to form a distinctive business model and supply model。 The rapid development of cross-border import retail electricity industry has led to the lack of timely management of the level of supply chain management, persified development of the business model and supply model makes the cross-border imports of electricity providers platform supply chain also presents a complex trend , Leading to business management of the supply chain to upgrade the difficulty。 This paper summarizes the existing literature on the cross-border import of retail electricity industry, the overall description of the use of content analysis to verify and analyze China's cross-border import of retail electricity industry development status and the existence of many problems, through the SCOR supply Chain operation model of the industry's main business model for comparative analysis and the upstream supply model of the inquiry, to identify the existence of some short-term in the industry, and for these short-board for China's cross-border imports of retail electricity platform Some feasible optimization suggestions。

毕业论文关键词：跨境进口零售电商； 供应链； 模式；现状；建议

Keyword: Import Cross-Border Retail e-commerce； Supply chain； Pattern；Development situation；Suggestion

目    录

一、绪论 6

（一）研究背景 6

（二）研究目的和意义 6

（三）研究内容 7

（四）研究方法 7

1、文献研究法 7

2、内容分析法 7

二、国内外研究现状 7

三、我国跨境进口零售电商发展现状 8

（一）上游供应链发展现状研究 8

1、主要商业模式分析 8

2、主要发货模式分析 10

3、基于SCOR模型对各平台供应链对比分析 11

4、我国跨境进口零售电商的主要发展趋势 14

（二）下游供应链消费者评价研究