中国网络游戏盈利模式研究
摘 要近几年，我国经济发展、科技进步、国际文化交往不断增多，网络文化市场发展很快。一些游戏的网络游戏公司如雨后春笋般出现，一些优秀的网络模式也是层出不穷。网络游戏进入高速发展的阶段。随着网络游戏的快速发展，涌现了无数的网络游戏公司，不断增多的网络游戏公司开始了惨烈的竞争，目前他们的处境并不容乐观。90247
本文主要介绍网络游戏的含义、分类、特点及其在我国的发展。通过对中国网络游戏现状的分析，确定了网络游戏企业竞争战略的方向。对中国的网络游戏消费者的行为进行分析，研究网络游戏的盈利模式和生命周期，对典型网络游戏的经营状况做出分析：经典的免费下的盈利链和网络游戏周边的开发。
Abstract In recent years, China's economic development, scientific and technological progress, increasing international cultural exchanges, networking and cultural development of the market soon。 In particular, a number of excellent products online games online games available, as well as the success of the company business model, the rapid development of online games market and has entered a period of rapid growth, the emergence of a group of well-known online game company。 With the entry of a large number of companies, the domestic online game company started a tragic and brutal competition。 At present, domestic online game company has reached more than 300, they can not be optimistic about the living conditions。 源Q于W优E尔A论S文R网wwW.yOueRw.com 原文+QQ75201,8766
This article describes the definition of online games and their classification and characteristics of development in China。 Through the situation of China's online game industry analysis to determine the network game is the choice of enterprise competitive strategy。 China's online games to investigate consumer behavior analysis, an analysis of the profitability of online games models and life-cycle of the operating conditions of the game to make the journey of analysis: the classic chain profit under free。 There are surrounding the development of online games。
Key words：Online games ；Online marketing；Operations management；Competitive strategy
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目录
摘 要 II
Abstract III
一、 绪论 1
1。1 研究背景和意义 1
二、 网络游戏的定义和发展现状 2
2。1网络游戏的定义 2
2。2网络游戏的分类 2
2。3 网络游戏的特点 2
2。4我国网络游戏发展现状 3
三、 我国网络游戏盈利来自优Y尔L论W文Q网wWw.YouERw.com 加QQ7520~18766 模式 5
3。1 计时收费 5
3。2 免费在线道具增值收费模式 5
3。3 游戏内广告收费 5
3。4 CD-KEY收费 5
3。5角色及外观付费 6
3。6游戏攻略销售 6
3。7游戏周边 6
四、 我国网络游戏盈利模式面临的问题