摘要：当今会展业的发展已经取得了全球瞩目的成绩,作为新兴产业已经登上了国际的舞台，越来越多的国家把会展业作为了未来重点关注发展的产业对象。根据各国的会展经济的发展模式，会展业已经在市场上占据了相当一部分的市场份额。因此，如何提高展会的质量，更有效率地提升展会的应用价值，成了目前会展业发展的关键。57622

招展是组成一个展会的最直接的内容，是让展会能够运转起来的必不可少的手段，一个展会的招展质量直接影响了整个展会的质量，所以对于展会甚至整个会展业来说，如何运用好招展的手段，如何更好地运用招展模式和对其今后发展的创新，都是需要我们去思考的。

本论文通过各国的会展企业和会展机构的运作方式，从当今会展业的招展模式进行讨论分析，结合当今会展企业所常用的招展模式，并对国内外典型会展机构所使用的招展模式进行类比和对比，研究并讨论会展业中招展模式的利弊，并根据会展业当今发展的方向给出自己的意见。

随着会展业的不断发展，应用模式也不断变化，会展业的发展需要从多个方面着手才能整体提高其发展质量。本文主要从招展模式入手，研究范围略有局限，该课题今后随着会展业的不断发展，也需要做更多的后续研究工作。

毕业论文关键字：会展；招展模式；创新发展

The Development Trend of Ostentatious Mode and Research of Innovation

Abstract:Now the exhibition industry has gained the high global reputation , as a developing industry , it has stepped on the international stage, more and more countries has decided to do further developing on exhibition industry in the future. According to the developing mode of each country’s exhibition economics, Convention and exhibition industry has occupied a considerable part of market share in the market. Therefore, how to improve the quality of the exhibition and improve the application value for exhibition more effectively , is the key to the development of exhibition industry.

Ostentatious is the most direct form in an exhibition , it is an essential way to let the exhibition operate well, ostentatious quality of an exhibition directly affects the quality of the whole exhibition. As for the exhibition and even the whole exhibition industry , we need to think about it that how to make the best use of ostentatious , how to make the best use of ostentatious mode and the innovation developing in the future.

 This article through the operation modes of exhibition companies and institutions from different countries , discussing and analyzing from the ostentatious modes in exhibition industries , connecting to the ostentatious models which are commonly used in the convention and exhibition companies and make an analogy and contrast among these typical exhibition companies in the global world. Make the research and discuss the advantages and disadvantages of ostentatious modes. According to it , I will give my own opinions.

With the rapid development of exhibition industry ,  the operation modes are changing as well ， exhibition industry’ s development needs to prepare in more parts to improve the quality of development . The article is about the research of ostentatious modes , this paper has certain limitations . We may do lots of follow-up research work in this article with the development of the exhibition industry.

Key words: Exhibition ; Ostentatious modes ;Innovation development 

目录

一、绪论 1

（一）研究的背景和意义 1

（二）研究的现状 1

（三）研究的思路 2

二、展览业中展会招展的实质和背景