摘要：现阶段，我国乳制品贸易仍然呈现出进口单向型的特点，普遍存在着进口集中度高、出口规模小、出口品种单一等一系列问题，同时又受到国际贸易保护主义、出口技术壁垒和食品安全问题等因素的制约。光靠企业在国内市场上一点一滴地做，很难适应国际化越来越激烈的竞争，而海外扩张则能帮助企业实现突破。大量中国企业在国家政策的鼓励下加快了对外扩张和国际化的步伐，海外扩张迅速升温，与此同时中国乳制品企业也异军突起，某些知名乳制品企业尝试选择以海外并购的方式实现海外扩张战略。

文章通过对光明乳业进行海外并购前后的财务报表进行分析，并有效结合现有的所学知识，逐步了解光明乳业目前由海外并购行为带来的经济效益，得出关于光明乳业在进行海外扩张时通过海外并购这一手段对盈利能力影响的结论。由此提出关于海外扩张的建议。57671

毕业论文关键词：海外扩张；海外并购；光明；数据分析

Dairy Companies Expand Overseas Impact on Profitability

——Case from BRIGHT DAIRY & FOOD co., ltd

Abstract: At present, China's dairy trade still shows the import type one-way characteristics, there is high concentration of imports, export such problems as small scale, export varieties of a single, at the same time by protectionism, the export of technical barriers to international trade and the factors of food safety problems. Enterprises in the domestic market alone do bit by bit, it is difficult to adapt to the internationalization is more and more fierce competition, while overseas expansion can help companies to achieve breakthrough. A large number of Chinese enterprises in the national policy encouragement accelerated the pace of expansion and internationalization, overseas expansion rapidly rising. Chinese dairy companies also emerged, some well-known dairy companies try to choose in the form of overseas mergers and acquisitions overseas expansion strategy.

The article through the study of the overseas mergers and acquisitions of BRIGHT DAIRY & FOOD co. before and after the financial statement analysis, and effectively combined with the existing knowledge ,getting to know bright dairy at present by the economic benefits of overseas merger and acquisition. Regarding dairy enterprises when making overseas expansion through the means of overseas m&a impacts on profitability of conclusion.

Keywords:  overseas expansion；overseas merger and acquisition; BRIGHT DAIRY ；data analysis

 目录

引言 1

一、海外扩张相关概念的概述 2

（一） 海外扩张 2

1、 设销售代表处 2

2、 装配中心 2

3、 海外并购 2

4、 设立研发中心。 3

（二） 海外并购及并购 3

二、乳制品行业海外扩张的现状及问题 4

（一） 海外扩张的现状 4

（二） 存在问题 4

1、 法律法规不够完善 4

2、 适应国际法律法规的问题 4

5、 从盲目冲动到沉着理性 4

三、影响海外扩张的盈利能力的因素 6

1、 政治因素