摘要近年来杭州市经济持续高速发展，人民生活水平不断提高。游泳作为一项很好的大众健身运动，在杭州市有着广泛的群众基础。研究杭州市群众游泳消费市场活动现状， 对于服务游泳健身、游泳场馆经营具有现实意义。本文以杭州市六区六个游泳馆为研究对象,采用文献资料法、问卷调查法、访谈法、数量统计分析法等方法,对游泳场馆经营管理现状进行分析 ,对影响游泳场市场经营管理因素进行分析,探索游泳场市场的科学管理方法,分析游泳场市场经营管理的发展趋势,为提高游泳场市场经营管理效益,提供有益的建议。通过调查和分析，影响杭州市游泳市场的发展的成因有：一些游泳场所卫生不行、场馆不够用、游泳场所安全措施不好、游泳场所服务跟不上、游泳场所宣传少、交通条件限制、家庭成员对人的影响、体育消费观念落后、经济实力等等。借助此研究结论，也可为我国其他市区的游泳市场存在问题提供参考和借鉴，对进一步如何改善游泳市场、游泳场馆利用率等问题。积极引导广大青少年进行游泳锻炼、多进行游泳场馆的改善、对促进大众健身的更好推广和经济发展等具有较大的现实意义。74897

毕业论文关键词：游泳馆利用率；杭州市； 大众健身； 游泳锻炼观念

In recent years, Hangzhou sustained rapid economic development, constantly improve people's living standards。 Swimming as a fitness exercise, has a broad mass base in Hangzhou city。 The status quo of Hangzhou city swimming activities mass consumer market, has great practical significance for swimming and swimming stadiums。 In this paper, six swimming pools in six districts of Hangzhou city as the research object, using literature method, questionnaire survey method, interview method, statistical analysis method, the swimming venue management situation analysis, influence of swimming pool market management factors analysis, to explore the scientific management methods of swimming pool market trend。 Analysis of market operation and management of the development of the swimming pool, swimming pool in order to improve the market management efficiency, to provide useful suggestions。 Through the investigation and analysis, the factors influencing the development of Hangzhou market has some swimming: swimming places, venues, not enough health no swimming safety measures is not good, swimming place services can not keep up, swimming places of publicity, less traffic conditions, family influence, on the concept of sports consumption, backward economic strength etc。。 With the help of this research, it can also provide reference and reference for other urban swimming market in China, and how to improve the utilization rate of swimming pool and swimming pool。 Actively guide the majority of young people to carry out swimming exercise, to improve the swimming pool, to promote the public fitness and economic development and promote better and have greater practical significance。

Key words: Utilization rate of swimming pool; Hangzhou city; public health; swimming exercise concept

目    录

1引言                               1

2研究对象与方法                          1

2。1 研究对象                            1

2。2研究方法                        1

2。2。1文献资料法                      1

2。2。2问卷调查法                         1