摘要：新媒体的崛起，导致了信息传播方式和受众阅读方式的改变，也使得纸媒的广告份额被不断抢占。同时，随着社会的快速发展，人们的生活节奏也随之加快，这使得更多的受众愿意将能够快速浏览新闻时讯的电子产品作为阅读时的选择。除去外在因素，纸媒自身也存在着经营模式简单、难以盈利和大批人才流失等问题。这些内外因素使得纸媒不得不走上转型道路，以此获得自身的生存与发展。当前，纸媒为了走上更为正确的转型之路，开始对多种不同的模式进行了探索尝试：从既可以实现纸媒业务扩张、也可以使不同地区之间增进交流的跨区域发展模式，到包含当下最热的“全媒体”、“报网互动”、“电子版”和“数字化媒体”的媒介转型战略模式，再到跨界经营商业地产、视频影视等新领域模式，其探索之路可谓跨度之大、面之广。这也表明了纸媒对于转型持有肯定的态度。72743

毕业论文关键词： 纸媒；新媒体；转型模式

Research on the Mode of Domestic Paper Media Transformation

Abstract: The rise of new media, led to the way information dissemination and audience changes in the way, but also makes the paper media advertising share is constantly seized。 At the same time, with the rapid development of society, people's pace of life also accelerated, which makes more audiences willing to be able to quickly browse the news of electronic products as a choice when reading。 And remove the external factors, paper media itself also has a simple business model, difficult to profit and a large number of brain drain and other issues。 These internal and external factors make the paper media had to embark on the transformation of the road, in order to obtain their own survival and development。 At present, the paper media in order to embark on a more correct transformation of the road, but also on a variety of different models to explore the attempt。 From the expansion of the paper business can also be achieved, but also can promote the exchange between different regions of the cross-regional development model to include the hottest "full media", "newspaper network interaction", "electronic version" and "digital media" The mode of media transformation strategy, and then to cross-border commercial real estate, video and other new areas of the film model, the road to explore it can be described as a large span, wide face This also shows that paper media for the transformation of a positive attitude。 This paper will focus on the paper media is exploring the transition model for example analysis, to study the advantages and feasibility of various models, paper media for the development and development of constructive comments。

Keywords: Paper media；New media；Transition mode 

目录

一、绪论 1

二、国内纸媒寻求转型的背景 1

（一）新媒体的挑战与冲击 1

（二）纸媒的自身缺陷 3

（三）社会环境的不断变化 4

三、纸媒转型的两大核心课题 4

（一）观念变革：从读者到用户 5

（二）信息生产过程变革：流程再造 5

四、当前国内纸媒转型的诸多探索 6

（一）跨区域发展模式 6

（二）媒介转型战略模式 8

（三）重构商业布局模式