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With SWOT analysis in strategic management as research basis, this research takes supermarket in Jiangsu Normal University as an example to do SWOT analysis. By matching internal factors (advantages and disadvantages) and external factors (opportunities and threats), four strategies of SO, WO, ST, and WT are obtained to provide evidence for strategy selection of education supermarkets in Jiangsu Normal University and give advice to supermarket development.
Through the research of Jiangsu Education Supermarket strategies in JSNU, the thesis tries to find out the strengths, weaknesses, opportunities and threats. Then the thesis will match the four factors to achieve effective strategies of education supermarket development in JSNU. At the same time, results of this thesis can be used for reference by other universities.
The thesis is pided into five chapters. Chapter one is the introduction which proposes objective and research significance according to the reality. Chapter two introduces research status of development strategy firstly, and then describes research status of education supermarket. Chapter three introduces the theory of SWOT and the matrix of SWOT Analysis . Chapter four analyzes the status of the education supermarket based on SWOT analysis, applies matrix of SWOT Analysis to select strategies for the education supermarkets in Jiangsu Normal University and gives some suggestions. Chapter five draws conclusions and makes forecast to conclude the whole thesis and point out the deficiencies of the research.
Chapter Two Literature Review
2.1 An Overview of Development Strategy
Professor Andrews thinks that the strategic architecture can be pided into two parts: formulation and implementation. He also thinks that enterprise strategy is composed of four elements that are, market opportunity, company strength, inpidual values and desire, and social responsibility.
The mainstream theory of enterprise strategy in 1980s was competition strategic theories proposed by Michael Porter who was an outstanding representative of strategic management theorist in 1980s. He mixed industrial organizational theory with enterprise competition strategy, organically united strategy formulation and strategy implementation, and stressed the formulation of strategic decisions by analyzing basic industrial environment.
In China research on development strategy began from 1980s, and has obtained some achievements in strategic management study at present. The major domestic achievements are as follow.