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Abstract Conformist mentality, a common phenomenon which deals with psychology in society, has been usual in students’ college life. This thesis will do research on the conformist mentality, based on the college students’ conformist mentality in the use of mobile application----Foot-place. Based on the theory--Maslow's hierarchy needs, the thesis mainly focuses on college students through designed questionnaire and then achieves conclusions about the factors that affect college students’ conformist mentality. Through the research, the author concluded that the reasons why college students have conformist mentality are the request of consuming psychology and the personality of consuming psychology. In addition, the factors about products, society and advertisements are closely connected to conformist mentality.43825
Using the empirical study methods, the writer analyzes collected data to do the research on the conformist mentality. On the basis of this, it is convenient to give suggestions on guiding college students and optimizing the special group structure, taking advantages of conformist mentality’s strengths and avoiding its weaknesses. What’s more, it can provide advice for the smart phones companies so as to improve its downloads and promote companies’ long-term development. As a result, the author gives advice on guiding college students and makes suggestions such as improving interactivity of mobile phone apps, celebrity endorsement, promoting products via wechat and so on so as to promote the mobile phone applications.
Key words: conformist mentality footplace mobile application herd behavior
摘 要“从众”是日常生活和工作中随处可见的一种社会心理现象,在大学生中,从众现象也很普遍。本文结合大学生对手机程序足记的使用为例对大学生在新媒体时代下使用手机程序时表现出来的从众心理进行研究。根据马斯洛需要层次理论，文章主要通过调查问卷方式对大学生群体进行调查优尔^文`论*文-网www.youerw.com，分析数据后得出大学生在网络生活中表现出影响从众心理的因素。而这种从众心理产生的原因主要是消费心理的需要，消费心理的行为个性与文化。此外，商品因素、社会因素、社会广告传播的影响影响也是影响大学生从众心理的主要因素。
本文主要采取实证研究方式，即理论-调查-理论的方式。在此基础上，一方面能够对大学生网络生活中的行为中的从众心理进行积极正确的引导，优化群体结构,利用大学生从众行为的积极影响,防止其消极影响。另一方面，能够为手机软件公司提供建议，针对大学生消费群体设计产品特点、营销策略以获得更多的下载使用量，推广公司产品。因此作者提出通过构建良好环境引导大学生以及利用手机的交互性、名人代言、利用微信朋友圈进行推广等推销手机程序的建议。
毕业论文关键词：从众心理 足记 手机应用程序 从众行为
Contents
Abstract i
摘 要 ii
Contents iii
Chapter One Introduction 1
1.1 Research Backgrounds 1
1.2 Purposes of Research 2
1.3 Literature Review 3
1.4 Thesis Structure 6
Chapter Two Methodology 7
2.1 Research Questions 7
2.2 Subjects 7
2.3 Instrument