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摘要本论文选择四本中外经贸教材，通过分析它们对图表与文本的排版与处理方法，分析中外经贸教材编撰者对“读者之上”原则的理解与应用，以及这个原则在教材排版中的作用。读者至上原则包括易懂性和可记忆性，易懂性是指教材对经济概念的阐述易于学生理解；可记忆性是指作者在教材编纂过程中，如何使得经济概念更易于记忆。本文根据符号学与多模态话语对于图像意义的相关观点，通过对比，归纳，总结的方法，系统地比较了中外经贸教材中图表的阐述方式，有以下两个发现：
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四本教材图表编写过程中存在着很大的差别，包括图表阐述方式和语言风格上的不同。在图表阐述方式上，国外教材更倾向于利用一些符号来进行动态的展示，而国内教材则倾向于更具逻辑性的静态说理进行展示；在语言风格上，国外教材更加地幽默风趣，而国内教材则更强调学术和严谨。总的来说，在读者至上原则的运用上，外国教材更加成熟，国内经贸教材的编纂者应借鉴外国教材的图表阐述方式和语言风格。关键词 读者至上原则 教材编纂 图表7075
毕 业 论 文 外 文 摘 要
Title The principle of "reader-friendliness" in
textbook compiling: a cross-cultural comparison of figures and diagrams in two economics textbooks
Abstract
To analyze the principle of "reader-friendliness" and its functions in textbook compiling, this paper makes a cross-cultural comparison of figure compiling based on four economics textbooks. The principle of "reader-friendliness" includes two aspects ,understandability and memorability .Understandability means the illustration of a concept should be easy to understand .Memorability means the concept should be illustrated in a way easy to memorize in the process of textbook compiling.Based on Semiotics and multimodal discourse ,the paper comes to two findings through comparison and conclusion :
There exist many differences in the process of textbook compiling, including the method of illustrating figures and language style.In the former part, the foreign authors tend to illustrate a figure in a dynamic way, while the domestic authors tend to explain it with logical words in a statical way. In the latter part, foreign economics textbooks tend to use humorous words, while the language style of domestic textbooks is more academic. In a word, foreign textbooks apply "reader-friendliness" principle better .Domestic economics textbook compilers should learn the method of figure illustration and language style from the foreign compilers.
Keywords The principle of "reader-friendly" textbook compiling figures
Table of Contents
1.Introduction.1
1.1 Background of the study.1
1.2 Structure of the thesis.1
2. Literature Review.2
2.1 Concept of Textbook2
2.2 Principles of textbook compiling.2
2.3 The principle of "reader-friendliness"3
2.4 Figures and texts in textbook compiling3
3. Theoretical frameworks.4
3.1 Semiotics and reader-friendliness4
3.2 Multimodal discourse and reader-friendliness.4
4Methodology5
4.1Method5
4.2Data collection.5
5.Reader-friendliness in economics textbooks.6
5.1 Understandability.6
5.1.1 Symbols and Dynamics.7
5.1.2 The display of texts.8
5.2 Memorability .8
5.2.1 Language style in figures9
5.2.2 language style in summary statement10
6.Suggestions for the compiling of economics textbooks11
6.1 Figure compiling11
6.2 Language style in summary statement.12