With the deepening of Chinese reform and opening up, as one of the tools of  communication and media, English is important for further education, promotion, job, study and foreign exchanges and other parties。 This situation gradually formed the market potential and business opportunities, so numerous domestic and foreign training institutions have vied for Chinese English training market。 At present, in China, English training has become a huge cultural industry, and high-speed development。 This paper aims at the investigation of  the current exist problems of domestic English training market, putting forward specific measures and strategies from the perspective of management and development。

The paper consists in five parts: the first chapter is the introduction; the second is the literature review; the third is the description of Chinese English education market; the fourth chapter is the main part of this paper, which suggests some strategies in developing education market; the last chapter is conclusion。

2。 Literature Review

Western theoretical training from the earliest American classical management theorists Father of scientific management Taylor, “Principles of Scientific Management”（Taylor 23） which published in 1911, since Taylor various training theories have been produced and applied in practice。 From the earliest theoretical training to change behavior, to demand training theory, capital theory training, group training theory, theory of lifelong education and training, elaborate and enrich the theoretical system of modern training from different angles。 “Among them, the capital theoretical training, lifelong education and training theories put forward to modern training concept has far-reaching impact; Analysis and evaluation of theoretical training, including training needs analysis theory and the theory of training effectiveness evaluation, it describes the content of the training; Behavioral change theoretical training, group training theory describes the method of training。”(Taylor 68) These various training theory training practice has different degrees of significance, today, the impact of capital theoretical training and lifelong education and training theory is relatively large。

Xuzhen said in Analysis of English training market situation and business model, “English training market has a low threshold, low investment and operating costs, the characteristics of large gains, resulting in English training institutions fierce competition in the market。” (Xu 4)Some companies has almost monopolized the English training market a category。 But on the overall development, China’s English training market Yang still in its infancy of development。 Our English language training market is showing a persified, large-scale, high-tech development and other characteristics, these more advanced development model to help training institutions to modernize roads, and English language training so that the overall size of China has been expanding。 But our English training institutions facing brand and marketing management is not strong sense of cooperation dilemma, so we must continue to try and reform towards a more healthy path of development。

Zengweiwei thought that as a part of our foreign language education, foreign language training institution showing the persification of the market, hierarchical educational content, business model persification and so on。 “The foreign language training industry market persification, training is pided by subject as follows: school principal from foreign language training institutions constitute property will be pided into four categories of foreign language training, private foreign language training institutions, colleges and universities affiliated training institutions, social media, foreign language training institutions, overseas training institutions。”(Zeng 5) Running content hierarchy, according to foreign language training pision: EJU Education Vocational Education Examination has a multilingual education ability。 Diversified business model, In order to adapt to the current status quo training industry, foreign language training industry uses a variety of business models, there are four main models, they are the traditional business model, franchise mode, franchise mode, online mode of education。 To focus on the development needs of the market integrity, enhance service awareness; blending cultures in brands; continuing to innovate。