Since the reform and opening up, Chinese English training industry level has been greatly improved。 The number of people who choose to go abroad and people in need for English continues to grow。 The level of training and testing have been further improved。 Its overall has become a major industry。 Secondly, after China's entry to WTO, there is a growth in China's foreign trade and foreign relations and English examinations in various types in China began to consist in the important part in education。 Most Chinese people pay unprecedented attention to it。 Currently people have entered into a new upsurge of learning English。 Such a status quo makes English training market was extremely hot。 Accordingly, people are no longer satisfied with traditional English education system, but to seek ways of English training market to enhance their English proficiency, and by studying English or seek to achieve their desired career goals。文献综述
All in all, in international politics, military, economy, science and technology, culture, trade, transportation and other fields, English is an important communication tool。 “With the continuous expansion of China's opening, progress of science and technology, the international status continuously improve, the urgent need to create a large number of specialized personnel proficient in foreign languages, so that China plays a greater and more active role in international affairs。” (Xu 3)Therefore, to learn English has important practical significance and far-reaching historical significance to the achievement of these objectives。
3。3 Problems of English education market in China
Such a huge training market is also facing many problems。
Firstly, teaching quality varies greatly。 Due to the relatively low barriers to entry, various types of capital compete to enter the English training market。 Many operators of education lack scientific understanding of English education law, and operating philosophy is not systematically improved。
Secondly, fake advertisements and frauds propagate its belief on a large scale。 In today’s English training institutions, some foreign language schools use foreign teachers to attract students, and display school teaching strength。 But with the development of English education market, the growing demand for foreign teachers causes teacher market chaos。 According to reports, some foreigners who come to China for visit or study act as a “teacher" in some training institutions for a part-time job。 It is extremely dangerous and irresponsible to students。 Like many of the service markets, there are many asymmetric information in English training market。 English training for producers and consumers to grasp information is completely asymmetric。 Many people feel very confused in the choice of English training institutions, because they know little about their English proficiency, the quality of teaching training institutions etc。来;自]优Y尔E论L文W网www.youerw.com +QQ752018766-
Lastly, market’s disorderly competition and chaos price also bring problems。 Current competition in English training market has reached a fevered pitch。 For example, Beijing would have more than 3,000 English language training institutions。 Each year there are more than 300 newly established, but each year there are more than 300 closed。 There are few training institutions with good quality and good reputation。 The quality of most English training institutions can not be guaranteed, so they have to enroll students at a lower price。 In a brutal price war, the only choice for many training institutions is to close, which results in a huge loss of hundreds or even thousands of students’ time and money。 It also seriously dampened the enthusiasm and confidence in their English learning, affecting the normal development of the English training market。