摘要随着移动互联网的高速发展，智能手机终端的快速普及，移动音乐应用也处于告诉发展期，但是版权竞争日益激烈，市场寡头势力的出现，以及应用功能日趋同质化、用户体验差等问题一直是这个行业止步不前的原因。88315

而随着社交网络日渐深入人们的日常生活，人们对于网络上的社交需求也越来越普遍。移动音乐应用在“音乐社交”这一领域也出现了众多的试水者，在2004年，MySpace就第一次将音乐与社交相结合，吸引了众多的音乐爱好者，它的成功也吸引了例如Ping、Last。fm的效仿。而国内的移动音乐市场中，上线于2013年4月的网易云音乐却凭借其“音乐社交”理念，在国内虾米音乐、QQ音乐、酷狗音乐等几家独大的红海中，在1年多的时间内突破了1亿的用户数量，成为移动音乐应用市场的后起之秀。因此，本文以网易云音乐为案例，重点研究分析了网易云音乐的“音乐社交”功能，并与当前较热门的QQ音乐和虾米音乐进行了比较，总结分析了网易云音乐通过优质的用户体验引导用户生成高质量的UGC内容，通过连结用户的情感和共鸣，从而形成自组织的口碑传播模式。

最后，本文通过总结归纳了网易云音乐“音乐社交”的成功因素，为国内移动音乐应用的发展提出了建议。

毕业论文关键词：音乐社交; 移动音乐应用; 网易云音乐

The development of mobile music application from the perspective of "music social"

-- a case study of NetEase cloud music

Abstrsct With the rapid development of mobile Internet, the rapid popularization of intelligent mobile phone terminal, mobile music application is also told the development period, but the copyright increasingly fierce competition, the market oligarchy, and the application of functional homogenization and poor user experience problems has been the cause of the industry to stop

With the deepening of the social network of people's daily lives, people on the network of social needs are increasingly common。 Mobile music application in the field of social music has also appeared in many of the water, in 2004, MySpace will be the first music and social combination, attracted many music lovers, its success also attracted such as Ping and Last。fm to follow。 While the mobile music market in China, NetEase cloud music on-line in April 2013 but by virtue of its "social music" concept, in the domestic small shrimp music, QQ music, cool dog music etc。 several dominant in the Red Sea, in 1 years time exceeded 100 million of the number of users, to become the market of mobile music application the bright younger generation。 Therefore, the NetEase of cloud music as a case, focusing on analysis of the NetEase cloud music music social function, and compared with the QQ music and popular music of the small shrimp, summarizes and analyzes the content of NetEase UGC cloud music experience to guide the user to generate high quality through the quality of the user, and through the emotional resonance link the user, so as to form a word-of-mouth mode of self organization。源-于,优W尔Y论L文.网wwW.youeRw.com 原文+QQ75201,8766

Finally, this paper sums up the successful factors of NetEase music "music social", and puts forward some suggestions for the development of domestic mobile music application。

    Keyword: music social; mobile music application; NetEase cloud music

目录

摘    要 2

Abstrsct 3

目录 4

1。绪论 5

1。1