摘 要：近年来，随着新兴网络媒体的发展，网络舆情在公共关系中所承担的角色越发重要。本文通过对地方餐饮企业在网络舆情下的公共关系处理进行研究后发现，在以微博微信等自媒体平台为主的新媒体行业所主导的网络舆情中，网络舆情已经对企业，特别是地方餐饮企业造成了巨大的挑战，存在着地方餐饮企业在网络舆情中对公共关系危机的认识不足问题，缺乏正确有效的回应机制，公共关系部门处理网络舆情问题手段单一老化，对网络舆情的法律问题缺乏有效认识。这就需要传统餐饮企业在新媒体及社交网络主导下的网络舆情时代，建立健全有效的网络舆情应对部门，建立健全有效的网络舆情应对机制，筹划突发情况下网络舆情的应对方案，建立完善的信息公开体制，透明及时的公开应对策略，将网络舆情对企业的负面影响降到最低，让餐饮企业在网络舆情所造成的公共关系危机中掌握主动权，提高地方性餐饮企业的公共关系处理能力。86449

毕业论文关键词：自媒体，网络舆情，地方餐饮企业，公共关系处理

Research on the public relation processing of local catering enterprises based on the public opinion of the self media network

Abstract In recent years, with the development of the emerging network media, network public opinion in public relations take more important role。 In this paper, the research of local catering enterprises under the network public opinion public relations after the discovery, in micro Bo micro media platform based new media industry dominated by the network of public opinion, Internet public opinion has to the enterprise, especially local catering enterprises caused huge challenges, there is a local catering enterprises in the network public opinion on the public relations crisis shortage of knowledge, lack of correct and effective response mechanisms, the public relations department processing network public opinion means a single aging, the legal problems in the network of public opinion on the lack of effective awareness。 This requires the traditional catering enterprises under the new media and social networks to leading public opinion of the network era, establish sound and effective network public opinion response departments, establish a sound and effective network public opinion response mechanism, emergency network public opinion response planning, to establish perfect information disclosure system, timely and transparent public coping strategies, to minimize the negative effects of network public opinion to the enterprise, make catering enterprises in the network public opinion caused by public relations crisis grasp initiative, improve the local catering enterprises of public relations capacity。

Keywords: self media, network public opinion, the local catering enterprises, public relations

目录

0 引言 1

1 相关概念和理论基础 1

1。1相关概述 1

1。2 相关理论基础 4

2 自媒体网络舆情对地方餐饮公共关系形成的挑战 4

2。1 地方餐饮企业对自媒体网络舆情的回应不到位 4

2。2 网络舆情危机管理机构缺失 6

2。3 对企业行为的监管不力 6

2。4 企业处理网络舆论的方式方法不当 7

3 企业危机公关中自媒体网络舆情应对存在的问题原因分析 7

3。1 对网络舆情危机认识不足