-
摘要由于互联网的发展和壮大，企业的商务操作受到巨大影响，各大企业趋于建立网站以支持其业务，在建立的网站上用文字，图形，视频，音频等宣传自己的产品或者是通过网站获取用户对自己的反馈。基于网络平台的商务使企业通过比传统方式更先进的方式为客户提供商品信息。在飞速发展的经济环境下，各大企业暴露出了市场竞争力上的不足。为了保证顾客能够接受产品和服务，企业倾向于运用网络平台来倾听客户意见与要求。一种严密的顾客质量期望分析工具应该被运用到这种策划过程之中，这样就可以对自身的产品和服务相关方面的质量进行分析。质量功能展开的规划过程系统、直观，能够把顾客需求的重要程度转化为质量要素的目标值并进行系统决策。质量屋是一种具有代表性的质量功能展开方法。基于网络平台的质量功能展开就是一种顾客导向的快捷简单的方法，能够迅速地对“无形”的质量问题进行分析和设计。本文主要通过研究了基于网络平台的质量功能展开方法。21127
- 上一篇：小米手机营销策略分析+4P策略
- 下一篇：福利院教养方式与儿童感恩意识缺失的关系研究
关键词 QFD 竞争力 网络平台 质量屋
毕业论文外文摘要
Title The research of QFD application based on the internet platform
Abstract
With the Internet's development and growth, business operating of enterprises is under a great deal of influence. The major companies tend to build websites in order to support its business. They promote their products with text, graphics, video, and audio through their website while obtaining users’ feedback. The reason of why modern enterprises can provide customers with much more product information than traditional enterprises is business based on internet platform. Because of economic environment’ the rapid development, the major companies exposed the lack of competitiveness on market. In order to ensure that customers can accept products and services, companies tend to use the internet platform to receive customers’ feedback and requirements. A rigorous customer quality requirement analysis tools should be applied to this planning process .they can analyze the quality about their own products. House of Quality is a representative method of the quality function deployment. QFD based on internet platform is a s a customer-oriented approach that is quick and easy. The QFD method observes an analysis for ‘invisible’ quality in a quick way. In this paper, we discuss the method of quality function deployment based on the internet platform.
Keyword QFD The internet platform House of Quality
目 次
1 绪论 1
1.1 研究背景 1
1.2 研究意义 1
1.3 国内外研究现状 2
1.4 研究内容与结构 3
2 相关概念和理论 5
2.1 QFD方法相关概念 5
2.2 质量屋相关概念 8
3 网络平台的QFD 11
3.1 利用网络平台获取顾客需求 11
3.2 顾客需求重要度的获取 13
3.3 质量要素的获取及建立质量要素与顾客需求的相关关系矩阵 13
3.4 构建质量屋 14
4 基于网络平台的质量功能展开案例分析 15
4.1 A公司简介 15
4.2 A公司利用网络平台获取顾客需求信息 15
4.3 A公司关于顾客需求重要度的获取 16
4.4 A公司服务质量要素及相关矩阵的获取 18