-
摘要：本文着眼于调研安庆黄梅戏的现状及其产业链的发展态势，就如何保持自身特色、立足于世界文化之林发展创新提出自己的建议，希望传统国粹能够得到长足发展而不会湮灭于历史长河中。文章第一部分简要介绍一下黄梅戏的别名、起源、代表艺术家，第二部分则是对黄梅戏在历史发展中的曲折变化作出简要描述；概述近些年来，在国家大力扶持文化产业发展，安庆市政府给予众多政策支持、大力推广黄梅戏艺术的时代背景下，黄梅戏艺术的发展状况；在众多政府力量以及民间团体、艺术家的推波助澜下，黄梅戏艺术逐渐形成产业链的过程；着重描述并突出中国传统文化黄梅戏艺术形成的产业链在市场经济浪潮中的起伏跌宕；从经济、文化、政策三方面分析黄梅戏文化在推广过程及其产业链在发展过程中屡屡受挫的原因。文章第三部分则是在分析受挫原因之后，根据在调查阶段分析出来的结果以及市场经济浪潮的相应形势，对于如何更好发展黄梅戏艺术文化产业链作出相应的判断与决策。作为安庆人，我希望安庆黄梅戏能够辉煌地走下去，不仅仅是作为一门高雅艺术流传于小众之间，更希望它能被广泛的熟知。所以，本文根据知名案例就如何发展文化产业链给出建议，并设计相关产品。39020
- 上一篇：基于节庆活动的机电产品营销策略研究
- 下一篇：阿克苏诺贝尔客户关系管理研究
毕业论文关键词：安庆；黄梅戏；产业链
The analysis of cultural industry chain and Countermeasures of Anqing Huangmei Opera
Abstract: This paper studies Anqing Huangmei Case Status in the contemporary context, and the development trend of the industry chain of its formation and development in accordance with their traditional background combined under the quintessence how to maintain its own characteristics, and based on world culture among the growing innovation own proposals put forward, I hope the traditional quintessence could be developed without annihilation in the long history!The first part describes the Huangmei opera’s alias, origin, on behalf of the artists, the second part is about the change of Huangmei opera in historical development; in recent years, in the country to vigorously support the development of cultural industries, Anqing city government to give a number of policy support to promote Huangmei opera, and development of Huangmei art; in a number of government forces and civil society, artists, driven by the gradual formation of Huangmei arts industry chain focusing describe the art form of traditional Chinese culture and the position in the market economy ; Huangmei opera culture in the promotion process and its industrial chain in the reasons for the slow development of economic, cultural, policy three aspects. The third part is the analysis after the result, the judge of investigation and in a market economy for how to promote the development of arts and cultural industry chain of Huangmei opera made in accordance with the appropriate judgments and decisions!Finally, I am born in Anqing, want to be known as the name of Anqing Huangmei Opera can flourish as a traditional Chinese cultural legacy, not only as an elegant art spread between the minority, but hope that it will be more and more widely known ! So, I will go in their own creative ideas to design some cultural products, hoping to develop Huangmei cultural industries contribute to a force!
KeyWords: Anqing；Huangmei Opera；Industrial chain
目 录
第一章 前言3
1.1研究目的与意义4
1.2国内研究现状以及文献综述4
第二章 黄梅戏的历史发展历程5
2.1黄梅戏的起源5
2.2黄梅戏的特点5
2.3黄梅戏的发展与创新6
2.4新时期的黄梅戏7
第三章 黄梅戏文化产业链
--以安庆市为例8
3.1黄梅戏文化产业链的形成8
3.2黄梅戏文化产业链的发展现状8