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摘要城市旅游是以现代化城市设施为依托，以城市丰富的自然和人文景观，以及周到的服务为吸引要素而发展起来的一种特有的旅游方式。无锡是我国著名旅游城市，近年来无锡城市旅游取得了可喜的成绩，据《2015年中国旅游城市吸引力排行榜》显示，2014年城市旅游排名无锡名列全国第七位。无锡城市旅游事业方心未艾。为了进一步发展无锡城市旅游，避免与长江三角洲其他城市（如杭州、苏州、南京、常州）的同质化竞争，就必须坚持特色发展，走无锡城市旅游的差异化发展之路。文章通过无锡城市旅游现状调查，找出制约无锡城市旅游发展的主要问题：当前无锡城市旅游存在的功能定位不够清晰、标志性城市旅游品牌不突出、周边城市同质化竞争异常激烈、旅游管理人才队伍结构不合理，进而在分析问题归因的基础上，提出无锡城市旅游差异化发展对策：在差异化发展环境建设方面，要加强领导，做好无锡城市旅游顶层设计；要凸显特色，强化无锡城市旅游品牌建设；要培养人才，完善无锡旅游管理队伍结构；要协同发展，搭建区域城市旅游合作平台。在差异化发展的路径选择方面，要充分利用无锡城市现有的风景资源、人文资源、休闲度假资源等，实施从传统观光旅游向休闲度假旅游转变，同时辅以城市主题旅游的城市旅游差异化发展战略，全面实现“产品差异化”“品牌差异化”和“服务差异化”。46334
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毕业论文关键词：城市旅游；无锡；差异化；路径；协同发展
ABSTRACT Urban tourism is unique in that it is supported by modern urban facilities, and develops rapidly because of the rich natural and cultural landscape and good service. Wuxi City is a famous tourist destination in China, which has made great progress in its urban tourism. According to 2015 List of China Most Popular Tourist Cities, Wuxi ranked the seventh in 2014. Wuxi’s urban tourism, though developing fast, is supposed to adopt a policy of differentiated development bring into full play of its characteristics, to avoid homogeneous competition with its neighboring cities in the Yangtze River Delta area such as Hangzhou, Suzhou, Nanjing and Changzhou. This paper, based on a survey of the status quo of Wuxi’s urban tourism, attempts to find out the four main problems hindering the development: the function and position of urban tourism is not clearly defined; the tourism icon of the city is not well-known; the homogenization of competition with the neighboring cities is becoming more severe; and the structure of tourism management personnel is not reasonable. After analyzing these problems, it puts forward the four countermeasures for this sector’s differentiated development: top-level design concerning the construction of tourism environment should be implemented with the aid of administrators; the characteristics of Wuxi’s urban tourism be highlighted and its brand be promoted; professionals be trained to improve the structure of management personnel; and coordinated development be stressed to build a platform of collaborative development with the cities nearby. To follow the path of differentiated development, it is necessary to make full use of the city’s scenic resources, human resources and leisure resources, to change from conventional sightseeing tourism to that of leisure, to facilitate the sector by the means of theme tourism. The aim is to have differentiated product, differentiated brand and differentiated service.
Key words: urban tourism；Wuxi City；differentiation；path；coordinated development
目 录
第一章 绪论 1
1.1研究背景 1
1.2研究意义 1
1.3研究方法 1
第二章 相关概念与文献综述 3