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摘要自2007年美国加州苹果公司发布第一台基于IOS系统的智能手机，和安卓阵营职能手机的崛起。各种智能手机APP如雨后春笋般涌现出来。这些智能手机APP使得我们的生活变得更加的便捷舒适。46564
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旅游业作为国家经济支柱型产业，受到国家政策的大力扶持。各类与旅游相关的手机APP也出现满足游客的出行需求。在过去，互联网信息还没有像如今这么发达的时候，人们出行旅游只能依靠咨询旅行社、听去过的朋友介绍或是电视宣传广告。获取旅游信息的渠道相对闭塞。许多游客由于缺少确切的旅游目的地的信息，或是出于对未知地区的安全考虑放弃了出行计划。这些都不有利于旅游业的发展。所以旅游业的发展的前提就是保证信息的通达。这点只有互联网能够满足如此巨大的信息传输。手机旅游APP是基于强大的互联网信息，以智能手机为平台，通过对互联网信息通过整合和分析，服务于游客的手机应用。本文通过对手机旅游APP对游客旅游行为影响的研究，总结出相关规律，为更深层的挖掘旅游市场提供依据。
毕业论文关键词：旅游APP；旅游者行为；移动互联网产品
ABSTRACT
Since 2007, the United States, California apple Corp released the first smart phone based on IOS system, and the rise of Android's mobile phone functions. A variety of smart phone APP sprung up. These smart phones APP makes our life more convenient and comfortable.
Tourism as a pillar industry of the national economy, by the strong support of national policy. Various types of tourism related mobile phone APP also appears to meet the needs of tourists travel. In the past, the Internet has not been so developed as it is now, when people travel only rely on consulting travel agencies, to listen to a friend to introduce or TV advertising. Access to travel information channels relative to the block. Many tourists give up travel plans because of the lack of accurate tourist destination information, or for the safety of the unknown area. These are not conducive to the development of the tourism industry. So the premise of the development of tourism is to ensure access to information. This is only the Internet can meet such a huge information transmission. Mobile phone travel app is based on a strong Internet information, to smart phones as a platform, through the integration and analysis of Internet information, services in the use of mobile phone applications. In this paper, through the study of mobile phone tourism APP on the impact of tourism behavior, summed up the relevant laws. Provide a basis for deeper mining tourism market.
Key words：Tourism APP; tourist behavior; mobile Internet products
目 录第一章 绪论 1
1.1研究背景 1
1.2研究意义 1
1.3研究方法 1
第二章 文献综述 3
2.1旅游APP发展的现状 3
2.2旅游APP的职能与不足 3
2.3在线旅游APP分类 4
2.4移动旅游类APP的普及 6
第三章 同程旅游会员客户的旅游行为研究 7
3.1 年龄层次不同人群的旅游行为 7
3.2 不同旅游因素影响下的旅游行为 8
3.3 性别不同的旅游行为表现 9
第四章 智能手机APP对游客旅游行为的影响——以同程为例 11
4.1同程旅游APP的功能分析 11
4.1.1同程旅游APP标准化产品分析 11
4.1.2同程旅游APP非标准化产品分析 12
4.1.3同程旅游APP的个性化服务 12
4.2同程旅游APP对游客行为影响研究 12