摘要近年来，随着中国网络的飞速发展，中国人的购买力也越来越强，对商品的要求也越来越多样化，在品质上的要求也越来越高。特别是在2008年出现毒奶粉事件之后，国内海淘风就开始吹起。本文主要是以“海狐海淘”中的两个类目为例，从物流、仓储、选品等方面对两种主要的海淘方式的成本控制进行研究，对比两种成本控制方法的优劣势。总结得出:如果是中小型企业，正处于起步阶段，选择海外直发或者保税区一件代发的形式更有优势。如果企业已经相对成熟，销量在日均800单以上，选择保税区与海外直发相结合在成本控制上比较有优势。对平台销量好的分类商品进行自采仓储，库存可控性增强，由于销量好走货快，商品成本、仓储及物流费用都相对降低，整体成本降低。对于部分保税区劣势产品（不能进入保税区的产品、低客单价的彩妆等）进行海外直发。既增加了商品种类，还降低了整体成本。71253

In recent years, with the rapid development of China's Internet, the Chinese people's purchasing power is also growing, demand for commodities is also more perse, in terms of quality requirements are also increasing. Especially in 2008 appeared after the milk scandal, domestic sea Amoy wind started blowing. This article is based on "Fox sea sea Amoy" in two categories, for example, in terms of logistics, warehousing, product selection and other of the two major sea ways Amoy cost control study compares the two excellent cost control methods disadvantage. Summary drawn: If the small and medium enterprises, is in its infancy, select overseas straight hair or hair in the form of a generation of Free Trade Zone advantage. If the business has been relatively mature, sales in a single day more than 800, Free Trade Zone and choose a combination of straight hair overseas on cost control has an advantage. Good for platform sales classification from mining commodities warehousing, inventory enhanced controllability, good to go fast as sales of goods, the cost of goods, warehousing and logistics costs are relatively lower and lower overall costs. For some Bonded inferior product (not entering the bonded products, low customer price make-up, etc.) abroad straight hair. Both to increase the types of goods, but also reduces the overall cost. But for some long tail commodities, select a generation of fat has a lower cost.

毕业论文关键词：海淘 ； 成本 ； 保税区 ；海外直发

Keyword: Overseas Shopping ; cost ; Bonded Area ; Sent over from abroad

目    录

一、引言 5

1.1选题背景与意义 5

1.2研究内容 6

1.3研究存在的问题 6

1.4本文创新点 6

二、消费者海淘倾向分析 7

2.1全球购消费者主要的消费倾向 7

2.2保税区消费者主要的消费倾向 8

2.3产生这些倾向的原因 9

2.4消费倾向分析 9

三、美妆个护类不同海淘形式的成本控制方法 9

3.1海外直发形式 9

3.1.1选品控制成本 9

3.1.2物流控制成本 9

3.1.3仓储控制成本 10

3.2保税区形式 10

3.2.1选品控制成本 10