摘要：这篇论文结合了多门学科的理论知识，例如消费心理学、商场经济学、产品发展学和环境心理学等学科，主要阐述了体验式的消费空间中的多维空间特性。旨在通过调查南桥百联商业广场，对比万达广场和福州青年会，分别讨论三个大型商场的特色，联系实际，进行数据分析，做出假设，研究讨论，得出结论，综合多方面因素来分析大型商场的发展前景的重要影响因素，主要概述空间布局对其发展前景的重要性。在竞争如此激烈的商业环境下，总结出体验式消费中空间布局这一设计要点的重要性。主要从商业布局、体验消费、潜力挖掘三方面调研体验式消费的设计。力图解决百联传统行业中存在的一些问题，为今后的体验式空间气氛和商场空间布局的营建提供重要根据。71349

毕业论文关键词： 体验式消费；商业布局；购物中心；地下空间

The key bottlenecks and Countermeasures of commercial mall layout in the Bailian Southbridge 

Abstract：This paper combines the scientific knowledge of consumer psychology, shopping mall economics, product development, environmental psychology and so on, and analyzes the multiple spatial characteristics of experiential consumption space in detail.Designed to investigate the South Bridge Bailian Commercial Plaza, compared to Wanda Plaza and the Fuzhou YMCA,Respectively, discussing the characteristics of three large shopping malls, with reality, data analysis, make assumptions, research and discussion, come to the conclusion,From the perspective of multi-faceted, combined with the development trend of large shopping malls to illustrate the large shopping center space layout for the importance of large shopping centers,Summed up in the competitive economy under the influence of experiential consumption of commercial space layout of the design points,From the commercial layout, experience consumption, potential mining three aspects of research, trying to solve the Bailian traditional industries in some of the problems,For the future experience of the spatial atmosphere and the layout of the layout of the building to provide an important basis.

KeyWords： Experiential consumption；Business layout；Shopping center；underground space

目  录

一、绪论 1

（一）研究背景及引出问题 1

1.商场研究背景 1

2.消费方式研究背景 1

（二）研究目的及意义 2

1.研究目的 2

2.研究意义 2

（三）研究方法及研究框架 2

1.研究方法及依据 2

2.研究框架 3

（四）国内外相关研究综述 3

1.国外研究现状 3

2.国内研究现状 4

二、研究的相关理论基础 5

（一）体验性式消费 5

（二）商场商业布局的相关理论 6

（三） 小结 6

三、南桥百联商业广场空间布局现状分析及关键瓶颈 7

（一）研究对象 7

1.研究对象--南桥百联商业广场 7

2.研究参照--标杆商业广场 7