摘要：在国家宏观经济形势利好，居民生活水平不断提升的环境下，母婴产品所受到的关注度持续上涨，在此风口下许多投资机构也纷纷进入这个潜力巨大的市场。母婴产品的销售渠道主要集中在传统零售行业。但从2012年以来，整个零售行业大体处于逐年放缓的情境中，线下实体店的营销每况愈下，而以电商形式进行的线上零售业却异军突起，成为了新一代零售业的风向标。21世纪之前，母婴产品的销售渠道主要集中在批发市场，商场，连锁超市等地方，对于那些小型企业而言，批发业务占据了其营收渠道的关卡，即便少数企业以连锁形式经营，但实际仍旧逃不出批发业务的枷锁。但随着21世纪的到来，母婴行业增速飞快，行业普遍的增长速度是30％以上。连锁形式成为了零售业盈利的共识，同时，线上电商模式的出现，也积攒了不错的口碑和可观的利润。母婴产品零售业的整合将在2年内到来，成为了大部分人认同的观点，实际上在全国范围内这样的动作已经出现[[[] 白哲．大行业中的小企业——母婴连锁市场管窥．销售与市场(评论版)，2013，(12)：31．]],许多投资机构认为这一产业将会是下一个风口，而大量资金投入到这一行业中也迅速催生了众多企业，吸引了众多的人力资源的流入，由此，如何对于零售业的新员工进行培训成为当下亟待解决的问题。文章以孩子王儿童用品股份有限公司的企业员工培训课程体系为案例，通过对母婴产品的零售行业的具体研究，分析零售企业新员工培训课程的需求，进而在确定培训理论标准的同时，研究目前孩子王运用的新员工培训课程体系及所取得的成效。80385

毕业论文关键词：　培训体系；培训设计；母婴产品；零售业

Design and Application of New Employee Training Course System in Retail Enterprises

Abstract：Under the circumstances of the state's macroeconomic situation is favorable and the living standards of the residents are constantly improving , concerns about maternal and infant products continued to rise 。 In this investment tuyere, many investment institutions have also entered this huge potential market 。 In the mother and baby products, the traditional retail sector still occupies the largest piece of cake。 But since 2012, the retail sector in general gradually slowing in the situation, the next line store marketing to form and to the electricity supplier online retail industry has become a new generation of A new force suddenly rises。, the retail industry benchmark。 Before twenty-first Century, the maternal and child products sales 

channels mainly concentrated in wholesale markets, shopping malls, supermarkets and other places, for those small businesses, wholesale business occupies the revenue level, even a few enterprises in the form of chain operation, but still can not escape the shackles of wholesale business。 But with the arrival of twenty-first Century, the rapid growth of the maternal and infant industry, the industry generally more than 30% growth rate。 Chain form has become a consensus of retail profits, while the emergence of online business model, but also saved a good reputation and considerable profits。 Almost everyone agrees: large-scale integration will come in 2 years; in the whole country, the pace of integration has already made; handheld venture Beijing Leyou nationwide staking , many investors think retail baby products will be the next outlet, and a large amount of capital into the industry it quickly spawned numerous enterprises, attracted numerous human resource inflows, thus, how to retail for new staff training has become the problems to be solved。

   The Kidswant Children Products Company Limited by Share Ltd (referred to as the "Kidswant") system of staff training course of the enterprise as the case, through specific research on maternal and child products in the retail industry, analysis of retail enterprise new employees training needs, and then determine the training standard in theory , at the same time, the Kidswant of the use of new employee training and curriculum system the achievements。