摘要： 本篇论文首先概述了广告动画的用途与发展现状和其趋势，而后进一步分析，阐述对于广告的研究现状。本文以主题活动类广告设计为起点，从界面等设计开始到创作结束进行了详尽分析和说明。此设计建立在FLASH软件的基础之上，使用FLASH CS5多媒体软件简单制作了一个片头,之后以四个板块组成了一个主菜单用以分步展示整个设计。

本次的毕业设计课题会主要以FLASH动画制作过程中可能会用到的各种技巧特效为设计方向，本次广告设计将会介绍Flash制作动画的优势和其今后的发展优势，我将会把制作此次广告动画的全过程展现出来，其中包括前期的准备工作以及动画制作过程和相应截图。最后，在论文结尾的部分，对此广告设计过程中出现的各种问题作深入的思考及总结，并向在本次设计过程中为我提供帮助的老师和同学表示感谢。80740

毕业论文关键词： 动画；主题活动；Flash；广告类设计

Design of "theme activity" advertising based on Flash

Abstract:  This paper first outlines the use and development of advertising animation and its trends, and then further analysis, elaborated on the status of advertising research。 This article takes the theme activity class advertisement design as the starting point, and analyzes and explains in detail from the interface design to the end of the creation。 This design is based on the FLASH software。 It uses FLASH CS5 multimedia software to make a simple title, and then a main menu is made up of four plates to display the whole design step by step。

This graduation project will be a variety of techniques may be used to FLASH the main effects in the process of animation for the design direction of the advertising design will introduce Flash animation advantages and its development in the future, I will put the whole process of production of the advertisement animation show, including the preparation work and animation the production process and the corresponding。 Finally, at the end of the thesis, I will make a deep thinking and summary of the various problems in the process of advertising design, and express my gratitude to the teachers and students who helped me in the design process。

Keywords: animation; Thematic activities; Flash；Advertising design

目录

摘要 i

Abstract i

目录 iii

1 绪论 1

1。1 课题的目的和意义 1

1。2 Flash广告背景 2

1。3 网络广告的发展趋势 3

2 分析 5

2。1 网络广告的国内外研究现状 5

2。2 制作构思 6

2。3 开发工具的选用及介绍 6

2。4 FLASH的介绍 7

2。5 Photoshop的介绍 7

3 设计 8

3。1 设计与策划 8

3。2 策划阶段 8

3。3 素材的整理与加工