摘要研究杭州市下沙非体育专业大学生网球消费的调查与分析，可以引导大学生进行正确的网球消费，树立正确的消费观，有利于学校更好的发展，可以更好的推动网球在我国的发展。

本研究运用问卷调查法进行杭州市下沙非体育专业大学生网球消费的调查，运动文献资料法，数理统计法，逻辑分析法进行研究。得出以下结论；

（1）杭州市下沙非体育专业大学生表现出对网球运动浓厚的学习兴趣，开设情况较好，场地相对较少，不能满足所有学生参与其中，也一定程度影响了网球消费。

（2）杭州市下沙非体育专业大学生网球消费者男生明显高于女生，城市学生高于农村的，城市占主体，消费群体主要集中在大一，大二，大三年纪，大四相对较少。

（3）杭州市下沙非体育专业大学生网球消费的类型分为实物型，参与型，信息型一级观赏型。男女生消费水平存在一定的差异性。

（4）杭州市下沙非体育专业大学生观看网球比赛的主要渠道是通过多媒体互联网，电视实况转播以及现场观看。60559

毕业论文关键词：杭州市；非体育；大学生；网球消费 

ABSTRACT The Hangzhou Xiasha non sports specialized university student tennis consumption investigation and analysis, can guide students to correct tennis consumption, establish a correct view of consumption, is conducive to the development of better schools, can better promote tennis in the development of our country.

This study used questionnaire survey method in Hangzhou Xiasha non sports specialized university student tennis consumption survey, movement law of documents and materials, mathematical statistics, logical analysis. We can draw the following conclusions;

(1) in Hangzhou Xiasha non sports professional students out of tennis a strong interest in learning, offering better, space is relatively small, can not meet all students to participate, but also to some extent affected the consumption of tennis.

(2) in Hangzhou Xiasha non sports professional college tennis consumer boys was higher than girls, urban students than rural residents, urban dominant, consumer groups mainly concentrated in one, second, three old, four relatively less.

(3) in Hangzhou Xiasha non sports specialized university student tennis consumption types are pided into physical, participation, information level of ornamental. Men and women living consumption level exists certain differences.

(4) in Hangzhou Xiasha non sports professional students watch the tennis match of the main channel is through multimedia Internet to watch a live TV coverage of the scene.

Key words: Hangzhou city; non physical education; college students; tennis consumptio 

目录

绪论 3

1 研究对象与方法 3

1.1 研究对象 3

1.2 研究方法 3

1.2.1 文献资料法 3

1.2.2 问卷调查法 3

1.2.3 访谈法 3

1.2.4 数理统计法 3

1.2.5逻辑分析法 3

2 研究结果与分析 3

2.1 杭州市高校非体育专业网球运动开展基本情况 3

2.1.1网球课程开设情况分析 3

2.1.2 杭州市高校网球场地数量的现状与分析 3

2.2 杭州市高校非体育专业大学生网球消费人群状况调查