[ ] Ling Zhao, Yaobin Lu. Enhancing perceived interactivity through network externalities: An empirical study on micro-blogging service satisfaction and continuance intention[J]. Decision Support Systems,2012(53): 825–834.
[ ] Tao Zhou , Yaobin Lu. Examining mobile instant messaging user loyalty from the perspectives of network externalities and flow experience[J]. Computers in Human Behavior,2011(27): 883–889.
[ ] MING-TIEN T, CHUNG-LIN T, HAN-CHAO C. The effect of customer value, customer satisfaction, and switching costs on customer loyalty: an empirical study of hypermarkets in TAIWAN. Social Behavior & Personality: An International Journal. August 2010; 38(6):729-740.
[ ] SIROHI N,MCLAUGHLIN E W,WITTINK D R.A Model of Consumer Perceptions and Store Loyalty Intentions for a Supermarket Retailer[J].Journal of Retailing,1998,74(4):223~245.
[ ] 赵卫宏.INTERNET网上零售中顾客忠诚的构筑—关注价值感知、满意体验和信任的关系及相对影响力[J].商业经济与管理,2007(1):84~90.
[ ] Aydin S, Özer G. How switching costs affect subscriber loyalty in the Turkish mobile phone market: An exploratory study. Journal Of Targeting, Measurement & Analysis For Marketing. January 2006;14(2):141-155.
[ ] Kaur H, Soch H. Validating Antecedents of Customer Loyalty for Indian Cell Phone Users. Vikalpa: The Journal For Decision Makers. October 2012;37(4):47-61.
[ ] Edward M, Sahadev S. MODELING THE CONSEQUENCES OF CUSTOMERCONFUSION IN A SERVICE MARKETING CONTEXT: AN EMPIRICAL STUDY. Journal Of Services Research. October 2012;12(2):127-146.
[ ] Kim D, Ferrin D, Rao H. Trust and Satisfaction, Two Stepping Stones for Successful E-Commerce Relationships: A Longitudinal Exploration. Information Systems Research. June 2009; 20(2):237-257.
[ ] 李兴国,严培培. B2C中顾客忠诚度影响因素模型研究[J]. 现代商业,2010,(35).
[ ] 王凤艳,艾时钟,厉敏. 非交易类虚拟社区用户忠诚度影响因素实证研究 [J]. 管理学报,2011,(9).
[ ] Ibáñez V, Hartmann P, Calvo P. Antecedents of customer loyalty in residential energy markets: Service quality, satisfaction, trust and switching costs. Service Industries Journal. September 2006;26(6):633-650.
[ ] PIN-FENN C, CHIN-SHAN L. Assessing Service Quality, Switching Costs and Customer Loyalty in Home-Delivery Services in Taiwan.Transport Reviews . November 2009;29(6):741-758.
[ ] 彭思偲. 我国3G电信运营商对用户锁定策略的分析[J]. 陕西农业科学,2011,(3).
[ ] Anand K.Jaiswal, Rakesh Niraj,Pingali Venugopal. Context-general and Context-specific Determinants of Online Satisfaction and Loyalty for Commerce and Content Sites.Journal of Interactive Marketing .24 (2010) 222–238
[ ] Luis V.Casaló, Carlos Flavián, Miguel Guinalíu.Relationship quality, community promotion and brand loyalty in virtual communities: Evidence from free software communities.International Journal of Information Management. 30 (2010) 357–367
[ ] Tomaž Čater, Barbara Čater.Product and relationship quality influence on customer commitment and loyalty in B2B manufacturing relationships.Industrial Marketing Management .39 (2010) 1321–1333
[ ] Heikki Karjaluoto, ChanakaJayawardhena, Matti Leppaniemi, MinnaPihlstrom.How value and trust in fluence loyalty in wireless telecommunications industry.Telecommunications Policy .36 (2012) 636–649
[ ] Guillaume Bodet.Customer satisfaction and loyalty in service: Two concepts,four constructs, several relationships.Journal of Retailing and Consumer Services .15 (2008) 156–162
[ ] Kuan-Yu Lin, Hsi-Peng Lu. Why people use social networking sites: An empirical study integrating network externalities and motivation theory[J]. Computers in Human Behavior,2011(27): 1152–1161.