报纸媒体在突发事件中的“危”与“机”
关键词： 突发事件;报纸媒体;危机;机遇;对策
The"crisis" and " Opportunities" of Newspaper media in emergencies
Abstract: With the characteristic of sudden, complexity, destructiveness and influence, sudden event shares an extremely high news value. Hence, it serves as a focus of attention as well as a perfect battlefield to show one’s capability. However, newspapers are limited by paper media, so they suffer from several disadvantages such as the lack of timeliness, weakness of liveness with an expression of only words & pictures, a serious tendency of homogenization, the lack of feedback mechanism from readers, management by grouping of enterprises and a low management ability. Whereas, as a traditional long tested media, newspapers reserve tremendous advantages through hundreds years of operation and development. For instance, the social authority by years of establishment, the advantage of information resources within the system, being good at depth reports and entrenched in localization. If these favorable conditions can be made good use of, newspapers will get more attentions through reports for sudden events and walk out of dilemmas gradually with realizing the transform from crisis to opportunity for newspaper media.
KeyWords:Emergent incident;The newspaper; Crisis; Opportunities ;Measures
目 录
摘 要 1
Abstract 1
一、突发事件新闻报道特征 2
（一）突发事件的界定 2
（二）突发事件的新闻特点 3
（三）突发事件的报道价值 4
二、突发事件中，纸媒失去受众关注之“危” 5
（一）时效性缺失 6
（二）仅靠文字照片现场感弱 6
（三）同质化倾向严重 7
（四）读者反馈机制缺失 8
（五）集团化经营和管理能力低下 8
三、突发事件中，纸媒获得深层发展之“机” 9
（一）传承多年塑造的社会权威性 9
（二）巧用体制内的信息资源优势 10
（三）延续深度报道的传统优势 11
（四）借助本地化的发展优势 12
（五）策划媒体联动转危为机 12
参考文献 16,3692
近年来，国内外突发事件频发，因事件本身所具有的突发性、复杂性和破坏性，是极其珍贵的新闻资源，蕴含巨大的新闻价值。诚如海湾战争成就了CNN，9.11事件奠定了凤凰卫视在华人世界的影响力，几乎每一次突发事件都会伴随着一个传媒品牌的崛起。但同时我们也会注意到，当突发事件发生时，受众的第一选择媒体已经不再是报纸了，报纸无论是在即时性还是全面性、立体性、丰富性和直观性上与其他类型的媒体都相差较远，危机之日早已到来。但从另一方面来看，报纸媒体在上百年的运营当中积聚了大量的资源，且整合有力，具备其他媒体所没有的先天优势，运用得当的话，谁是赢家依然尚未可知。