摘要: 随着我国经济高速的发展，会展业的激烈竞争与其日益突出的市场地位也随之显现。探索研究会展业的核心竞争力已经成为会展业战略管理的核心。会展行业作为一个典型的第三产业，同时也具有准入门槛低的行业特征。优秀的会展企业只有保持强有力的核心竞争力才能在众多企业在激烈的竞争中取得优势。以企业核心竞争力理论为理论基础，结合层次分析法，把服务质量、流动资金、风险把控、客户关系、人才管理作为准则对上海的会展搭建企业的核心竞争力进行简单的评价研究。希望能在现实生活中给更多的会展企业的发展壮大起到指引作用。进一步加强企业核心竞争力。77947

毕业论文关键词: 会展企业；层次分析法；核心竞争力

Research on Evaluation of Core Competence of Exhibition Enterprises Based on Analytic Hierarchy Process

Abstract: With the rapid development of China's economy, the fierce competition in the exhibition industry and its increasingly prominent market position also appears。 Exploring the core competitiveness of the exhibition industry has become the core of strategic management of the exhibition industry。 The exhibition industry as a typical tertiary industry, but also has a low entry threshold characteristics of the industry。 Excellent exhibition companies only to maintain a strong core competitiveness in many enterprises in the fierce competition to gain advantage。 This paper takes the theory of enterprise core competence as the theoretical basis and combines the level of service quality, liquidity, risk control, customer relationship and talent management as a criterion to conduct a simple evaluation study on the core competitiveness of Shanghai exhibition and construction enterprises。 Hoping to live in real life to the development and expansion of more enterprises play a guiding role。 And further strengthen the core competitiveness of enterprises。

Key words: Exhibition Enterprises；cultural Analytic Hierarchy Process；Core Competence

目   录

一、绪论 1

(一) 研究背景 1

(二) 研究目的及意义 2

(三) 研究综述 3

二、相关理论综述 5

(一) 会展相关理论 5

1。会展 5

2。展台设计与搭建 5

(二) 核心竞争力理论 7

三、会展搭建企业现状及竞争力 8

(一) 会展搭建企业的现状 8

(二) 会展搭建企业的核心竞争力 9

四、运用层次分析法研究会展企业核心竞争力 11

(一) 层次分析法简介 11

1。 原理 11

2。 优点 11

3。 缺点 12

(二) 实际案例分析 13

1。建立层次结构模型