摘要互联网经济和电子商务的不断发展，社会化媒体等新技术的涌现，推动着电子商务商业模式发生了剧变。世界变得越来越小，各国的用户之间都可以通过社交软件进行交流，联系，分享，沟通，在这种背景下，社交电商应运而生，并如火如荼的发展起来。无论是注重社交的电商还是主攻电商，随着时代的发展都慢慢地添加了社交功能或者利用社交软件来开拓市场，无论是微信圈里被称为“专做熟人生意”的微商，还是左手微博，右手淘宝的网络红人，社交化电商的发展都是令人瞩目的。71059

本文希望通过梳理社交化电商的几种常见模式，总结提炼出他们的运营和盈利特征，并运用SWOT分析指出这些模式中存在的优势和劣势，以及未来的机遇和挑战，希望可以针对社交化电商今后的发展提出一点建议。

本文共分四个部分。第一部分为绪论，主要概括全文研究内容和研究思路，同时总结国内外研究现状，指出文章的研究方法。

第二部分主要介绍社交电商的相关理论基础。

第三部分主要介绍代表性的几种社交化电商平台模式并介绍典型的案例。

第四部分主要是针对社交化电商平台未来的发展提出一点建议并展望了未来的发展模式。

毕业论文关键词：社交化；电商平台； 商业模式；典型案例

ABSTRACT   With the continuous development of the Internet economy, electronic commerce unceasing development. At the same time, the world becomes smaller and smaller, people around the world can communicate through social software, contact, share, communicate, in this context, social business arises at the historic moment, and in full swing. Whether it is to pay attention to the social business is the main business, with the development of the times and slowly add the social function or use to use social software to open up the market, whether it is micro circle is called "designed to do business acquaintances" derivative or Weibo left, right hand Taobao network reds, the development of social business are remarkable.

In this paper, the hope through several common mode of combing social business, analysis their business model and profit model, and pointed out some problems of their existence, hope to put forward some suggestions for the future development of the social business.

This article is pided into four parts. The first part is the introduction, which mainly summarizes the research contents and research ideas, summarizes the research status at home and abroad, and points out the research methods of this paper.

The second part is mainly about the theoretical basis of social electricity suppliers.

The third part of the main representative of several social networking business platform model and the typical case.

The fourth part is mainly for the future development of social networking business platform to put forward some suggestions and prospects for the future development of the model.

  Key Words: Social; electronic business platform; model; typical cases

目录

1．绪论 3

1.1选题背景与意义 3

1.2国内外研究现状 3

1.3研究方法及措施 5

2．社交化电商平台概述及现实发展 6

2.1电子商务概念 6

2.2 SNS相关概念 7

2.2.1什么是SNS 7

2.2.2 六度分隔理论 7

2.3 社交化电商概念